CPX CEO, Mike Seiman has been named as a contributor to the BTM Institute, a ‘global research think-tank focused exclusively on the convergence and technology.’
His first contribution is a video of him discussing what is the Institutes January topic in the Entrepreneur category: The Human Factor & Authentic Leadership.
You can also view this video on the BTM website HERE
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To read the original version of this press release, visit BusinessWire.com.
NEW YORK–(BUSINESS WIRE)–Digital advertising company CPX Interactive today announced the first in a series of new product launches set for early 2012, CPX IP (Cookie-Free) Targeting. CPX will leverage its unparalleled online reach and a previously announced partnership with predictive data solutions company Semcasting to create a powerful new offering that plugs seamlessly into its own proprietary global distribution engine, enabling IP audience targeting that is more accurate and scalable than cookie-based targeting.
IP-based targeting has significant advantages over the more traditional targeting models. The process segments US residents into approximately 5.2 million IP zones and then scores these zones based on 120 demographic variables culled from every manor of public record. It also provides more than three times the potential reach of cookie-based platforms and is 77 times more accurate than traditional zip code geo-targeting. With its vast reach and ability to target online audiences down to a granular level, CPX can match offline public record information with the online IP address zones tied to the specific buildings associated with the data and can then target these IP zones with specific advertiser creatives.
“Utilizing our online reach of more than two billion daily ad impressions and our ability to target IP addresses directly, CPX is in a unique position to expand the scope and granularity of audience targeting,” said Jonathan Slavin, Chief Revenue Officer of CPX Interactive. “By integrating Semcasting’s data, we can now offer our agency and advertiser partners the ability to link detailed user demographics to precise locations and create next-level audience modeling and look-alike targeting, all at better than an 80 percent match rate against not only our own direct traffic, but also against RTB and exchange traffic.”
“Semcasting’s ability to connect our industry-leading public data to more than 1.4 million home IP zones and 3.8 million business IP zones in the US means advertisers and their agencies now have a way to leverage their existing investments in customer and marketing intelligence to plan their online campaigns. Semcasting’s data and analytics capabilities combined with CPX’s ability to deliver messaging directly to these IP zones at massive scale makes this a synergistic partnership. CPX is an ideal distribution partner for us,” said Ray Kingman, CEO of Semcasting.
About CPX Interactive
CPX Interactive is a digital advertising company consistently serving more than two billion daily ad impressions. Its global distribution engine includes both a private marketplace of more than 4,000 quality publisher sites and an on-demand network with access to virtually every major aggregator of digital media. CPX campaigns are churned through a continuous cycle of planning, execution, optimization, reporting and analysis – each leveraging the company’s unparalleled scalability. CPX has proven success with more than 300 major brands worldwide. For more information, visit http://www.cpxinteractive.com.
About Semcasting
Semcasting is a supplier of predictive data solutions that help marketers, agencies and ad networks target online and offline customers. IP Audience Zones was built with the same predictive modeling technology used in the development of Semcasting’s premium data. It contains detailed, publicly available and modeled information on more than 227 million individuals–mapped as demographic zone clusters to IP Addresses. Semcasting data is licensed to data compilers and ad networks and is used by hundreds of public and private companies each month for targeting T&E, finance, retail telecommunications, and political campaigns.
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Click the play button below to see a slideshow of CPX Interactive’s IP Targeting product offerings.
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Watch the EVP of Marketing at CPX Interactive, David Shay, discuss more about IP Targeting below.
New York, NY, January 11, 2012 –(PR.com)– Digital advertising company CPX Interactive has retained Bazini Hopp as its PR agency of record to communicate its messaging to advertising agencies, marketers and the online advertising industry as a whole through traditional and social media as well as thought leadership programs.
During its 10 years in business, CPX has developed practices that have helped to shape the online advertising landscape. Serving 2 billion ad impressions a day across both its Private Marketplace and On-Demand Network, CPX helps clients effectively implement the solutions that best serve their businesses’ advertising needs.
This past week, MediaPost published an article written by our own EVP of Marketing, David Shay. The article talks to the current ‘perception’ of digital advertising and the need to alter that view in order to reach the full potential that the medium has to offer.
Just a little more than 10 years ago, the way we measured a user’s engagement of a specific ad would likely have involved a call center lighting up for the 15 minutes following the broadcast of a direct-response commercial. (It probably ran in the overnight hours on a second-tier cable network.)
But in the late ’90s, the idea of advertising designed for user engagement took a monumental leap forward. What became known as ‘the click’ did two things:
CPX Interactive is looking to hire some outstanding individuals to join our team. We are currently looking to fill two positions within our IT department at our Westbury location.
Web Scale Engineer (LAMP): The Web Scale Engineer will be responsible for supporting a blended physical/cloud infrastructure and providing high availability solutions for web and infrastructure applications. Provides advanced troubleshooting of Linux- related technologies, Web sites, systems, networks, and databases. Monitors internal Web- site/Linux environment via real-time tools and alerts…
Visit our LinkedIn Job Post to see the entire job description.
Technical Project Manager: We are looking for a Technical Project Manager who will coordinate and monitor technical projects from initiation through delivery. Our ideal candidate is organized and comfortable with formal project management methodologies, but flexible and agile enough to work in a fast paced and rapidly changing environment. Project types include small multi-day one-offs to large multi-month implementations…
Visit our LinkedIn Job Post to see the entire job description.
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Lauren Nemeth, VP of Sales, AppNexus sitting down with Mike Seiman, Founder and CEO of CPX Interactive
This morning was a very exciting morning for us here at CPX Interactive as several of our team members attended the AppNexus Summit. Our President and CEO, Mike Seiman sat down with Lauren Nemeth, VP of Sales at AppNexus to talk about the past, present and future of ad networks in the online advertising space.
Prior to his presentation, it was announced that CPX Interactive has chosen AppNexus, the world leader in advertising technology, as its new exclusive ad server.
NEW YORK, Nov. 10, 2011 /PRNewswire/ – “We are thrilled to announce our exclusive partnership with AppNexus and are extremely confident in its world-class platform to manage CPX’s enormous reach of nearly two billion global impressions per day,” said CPX CEO, Mike Seiman. “AppNexus has an incredibly scalable platform which can handle our rapidly growing ad serving and real-time bidding needs and, in allowing it to do so, we remain focused on our core competencies – designing and executing digital campaigns, driving the highest yield for our publisher partners and generating powerful and proprietary first-party campaign data.”…Read More
CPX Interactive's David Zapletal, VP of Network Operations and Mike Zacharski, VP of Business Development at the AppNexus Summit
Also announced this morning at the AppNexus Summit, CPX Interactive was named as one of the inaugural app providers for AppNexus’ groundbreaking new App Marketplace for the digital ad technology industry. To learn more about AppNexus’ App Marketplace, read their recent press release here.
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A special thanks to our Marketing Associate, Taylor Hall, for the contribution.
It was a full day of talking about Display…advertising, that is. OMMA Display New York was held at the Sentry Centers in Midtown Manhattan on Nov. 7, 2011 as industry professionals gathered together to spend the day listening to some of the greatest minds in the internet advertising space. It was my first time attending an OMMA event as I tagged along with my fellow CPX Interactive team members, Jamie Gutterman, Director of Sales; Ross Cohen, Director of Sales and Matt Fillingame, Account Manager/Brand Sales. I came to OMMA Display mostly to follow along with the overwhelming amount of tweeters who were vigorously participating in our sponsored Twitter feed throughout the day, but I left with an inside look at the future of display advertising.
CPX Interactive Team Members Jamie Gutterman, Dir. of Sales; Ross Cohen, Dir. of Sales; and Matt FIllingame, Acct. Manager/Brand Sales
Stephen J. Kim, the General Manager, Global Creative Solutions, at Microsoft was the first speaker of the day, following intros and opening remarks. The theme of his conversation was on the advances of storytelling and the future of digital display. As Kim presented an array of case studies and stimulating imagery, we were all pleasantly reminded about what’s possible when we return to the idea of storytelling through a technology standpoint.
That conversation became the true focus of all the presentations at OMMA Display. There were plenty of other points of view and professional opinions, and I will get to them, but I think the main take-away from the event was the idea that, as we embrace the growth in technology and acquire new tools for reach and targeting and incorporate all the different layers of data, we cannot forget to couple all of that equally with the technological possibilities of creative.
The following panel was titled “Man vs. Machine”, and was an in-depth discussion about the move into the Age of Analysts. Panelist Maryann Bekkedahl, President of AdKeeper jokingly referred to it as, “It’s Revenge of the Nerds.” With technology-heavy approaches to online advertising, the industry has started to see a new generation of innovators come onto the playing field. The title of being “creative” is being replaced by “Technology creative” where artistic minds with a tech savvy side are slowly going to take over the traditional creative realm of the industry.
My favorite panel of the day was, “Try that with a DSP,” which raised the issue of technology still centering on the idea of more performance around clicks and conversions and less on creativity. Jim Meskaukas, Co-Founder of Media Darwin, Inc. said,
“Brand advertising is a rhetorical exercise of persuasion, not bludgeoning one over the head with a click. Agencies make more money in transactions than ad creation so the creativity suffers in online ads. The only thing that advertising technology did recently was create a better mousetrap, but at the same time, it ignored the dearth of mice and quality of bait.”
The CPX Interactive sponsored Twitter Feed located to the left of the stage.
After hearing every different take on the Display Advertising marketplace, I still stand by my original statement that the idea of storytelling or truly making a connection through good creativity must continue to be intertwined with the technology side of things. You can add new targeting tools, make a data-layered cake if you want, 100 layers high, but at the end of the day, if the creativity isn’t making that connection, offering some kind of solution or engaging the user on a personal level, then the display advertising space isn’t reaching its true potential.
As the technology in data and targeting become more advanced and widely adopted by the industry, I think we will see these “technology creatives” come in and really change up the game. It’s only a matter of time before the art of advertising figures out how to use the science side to its advantage and evolve right alongside side in online advertising harmony.
If you would like to see more pictures from the event, visit our Flickr page. To see more information from OMMA Display and video recordings from each of the presentations, visit their site at http://www.mediapost.com/ommadisplay/.
CPX Interactive News
In the news this week, the hot topic of conversation for the online advertising industry has been about Yahoo! Inc. acquiring advertising technology company, Interclick. Yahoo! Inc. reportedly bought the ad network for $270 in an effort to increase their remnant inventory sales. Yahoo’s display ad sales have made a significant drop this year and the company hopes that adding the technology power of Interclick will help revitalize their position in the market.
In this installment of an ongoing series, CEO and Founder of CPX Interactive, Mike Seiman shares his comment on the relevance of this news to the display advertising industry. Click on the video below to see more.
CPX Interactive Events
In other news, OMMA Display, an online advertising industry event, is scheduled to kick off this Monday November 7, 2011 at the Sentry Center in New York City. CPX Interactive is excited to be a part of this great event as several members of our team will be in attendance. We are also pleased to announce our sponsorship of OMMA Display as we will be offering a live Twitter feed that will be shown throughout the day adjacent to the main stage.
By using the hashtag #ommadisplay, each attendee will be able to tweet about the latest and greatest things taking place at the event and have that tweet displayed on a massive screen for all attendees to see.
You can watch more videos about the latest and greatest from CPX Interactive on our Vimeo channel at www.vimeo.com/cpxinteractive or on our YouTube channel at www.youtube.com/cpxinteractive. Follow us on Twitter @cpxinteractive and don’t forget to use the hashtag #ommadisplay this Monday at OMMA Display.
