Many publishers know CPX Interactive as the Internet’s most efficient monetizer of “long-tail” inventory.’ What they may not know is that CPX’s unparalleled reach and optimization allow us to monetize 100% of our publishers’ inventory – from the first ad impression to the last.

While most ad networks cherry-pick their traffic, paying out high rates and sending the rest to non-paying “defaults, ” CPX pays appropriate premium CPMs for those cherry-picked impressions… plus we fill 100% of your remaining traffic with CPM rates driven by real-time market competition, with no volume limits and no defaults. This means that publishers do not have to build multiple tiers of advertising networks (sometimes called “daisy chains”) into their fulfillment strategies. CPX Interactive is truly a one-stop inventory monetization shop.

This principle of guaranteed delivery of the highest possible paying impression ultimately means more revenue to the publisher. Vice President of Business Development, Mike Zacharski explains, “With CPX Interactive’s diverse pool of advertisers, publishers have access to over 20,000 optimized creatives every month. Our system then ‘learns’ which of these creatives are translating into maximum revenue for each specific publisher …and for each of their impressions served..and finds the most efficient ad to serve at every page level. Publishers can suddenly derive value from assets that would otherwise go unmonetized.”

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