Westbury, NY, October 22, 2008 –(PR.com)– CPX Interactive has named their current Chief Operating Officer, Rob Rasko, as the online advertising network‘s next President, overseeing day to day business operations. Rasko will also retain his position as COO of CPX Interactive.

READ CPX Interactive press release here

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CPX Interactive VP of Sales, Stephen Shearin, will particpate in a panel at the Hispanic Television Summit in NYC today. Shearin will take part in a panel entitled,  How To Target Advertising To The Diverse Hispanic Audience In a Multiscreen Environment. 

View the Hispanic Television Summit’s full agenda as reported by Multichannel News here

CPX Interactive has been amplifying the growing importance of the Hispanic online market for many years. The global online ad network was an early sponsor of ad:tech’s first Hipsanic market targeted show in Miami, FL in 2007.

As part of ad network‘s plan to expand its global footprint and support its position as a thought leader in the online advertising industry, CPX Interactive will sponsor the November 4-5 IAB Forum in Milan, Italy. The ad network’s Italian team is lead by country manager, Massimo Fontana. Fontana and his team will sponsor a booth on the exhibit floor of the Forum as well as lead a workshop reviewing cross-platform opportunities marketing opportunities available to brand and direct advertisers in today’s market.

The full agenda for the Forum can be found HERE (though only in Italian).

Westbury, NY, October 15, 2008 — Nicholas Rey has joined CPX Interactive as the online ad network’s new Chief Financial Officer. CPX Interactive looks forward to leveraging Nicholas Rey’s extensive experience in global expansion and internal process consolidation, as the company enters their next level of growth, planned for 2009 and beyond.

READ THE RELEASE

WESTBURY, N.Y., Aug 21, 2008 /PRNewswire via COMTEX/ — Online ad network’s video campaign “crosses over” to traditional media outlet

Progressive online ad network, CPX Interactive, announced today that the get-out-the-vote PSA created in partnership with the Hip-Hop Summit Action Network is currently being distributed by Time Warner Cable across the cable giant’s extensive national network. The video, called Vote For It! ’08, will air through the end of August on targeted TWC carried channels including CNN, MTV, BET and VH1.

As a progressive online ad network and global marketing company, CPX Interactive is redefining the online advertising landscape.

By layering the development and execution of cutting edge online strategies on top of its own global distribution model, CPX ensures advertisers success on any metric, while efficiently monetizing 100% of its publishers’ inventory – from premium to remnant.

CPX Interactive delivers more than 27 billion impressions to more than 200 million unique users in more than 60 countries every month, and has recently been named #71 on Inc. Magazine’s list of the 5000 fastest growing private companies in America.

originally posted 5/27/08

Key assumptions:

1)    People tend to repeat habits with which they are most comfortable, and
2)    People are naturally more receptive to receiving information in an environment in which they are comfortable.

Building upon these two assumptions, and then leveraging both the power of behavioral targeting and our unique ability to reach some of the most sought after audiences on the Internet, CPX Interactive has developed an offering known as “Web 2.0 Immersion.”

The idea is simple. Rather than asking an Internet user to leave their comfort zone in order to be introduced to your brand, we “immerse” your brand message into the environment in which your targeted user has already illustrated a preference and comfort level.

Hoping to target social networkers? Why not build a social network page for your brand, develop custom ads that link back to that social network page, run those ads within social network environments and pixel users who see those ads so that you can serve them again (or deliver “next-level messaging”) to those social networkers as the surf around the web?

More specifically, you could target MySpace users with ads that bring them back to your brand’s MySpace page, while you target YouTube users with video “commercials” that also provide links back to your YouTube channel where they can watch additional commercial-style videos.

Of course, this strategy is limited only by creative vision. CPX can create multiple “mini-campaigns” within an immersion strategy. Imagine targeting users of  an“on-topic” blog site and inviting them to create their own blog posting about your brand, while targeting MySpace or Facebook users to enter a competition where a prize is given to the user who tags the most “friends” on your social network page.

The point is that in the growing world of user generated content (UGC), Internet users have the power to create own worlds. CPX Web 2.0 immersion campaigns are designed to engage these users within their self-constructed space and to speak to them in a language they can easily relate to.

Web 2.0 immersion campaigns include:

•    Strategic consultation
•    Creation of customized Web 2.0 environments
•    Development of target creatives
•    Web 2.0, Long-tail and Premium ad placement strategies
•    Behavorial targeting and retargeting functionality

originally posted May 2008

CPX Interactive announces the launch of a new division of the company, CPXample, committed to lending its considerable resources to worthy causes and charities.

Each month, CPXample will spotlight one forward-leaning, hard-working, positive, Internet-based entity (usually not-for profit, but not necessarily) that is trying to make a difference. Over the course of the month, CPX Interactive will donate 50,000,000 ad placements across its vast network of more than 5,000 websites to the entity. CPX reaches over 195 global unique monthly users and serves over 24 billion monthly global impressions.

CPXample has already lined up its first two beneficiaries. SaveDarfur.org, a champion of the global effort to raise awareness of the tragedy in The Sudan, will receive 50,000,000 free network impressions in October, and Liveearth.org, the advocates dedicated to a global campaign raising awareness for the climate crisis, will receive 50,000,000 ad placements in November. Both campaigns are designed to drive petition signatures and each would carry a conservatively estimated retail value of approximately $50,000.

“CEO and co-founder, Mike Seiman, sums it up best this way, “We know that the power to significantly affect the flow of huge amounts of targeted traffic on the Internet is, in fact, a great responsibility…and we take that responsibility seriously. This company was founded on the ideals of unity [the company's parent company is named B.U.D.S. -- for Brothers Unda Da Skin] and we are thrilled to be in a position to put teeth behind those ideals.”

CTO and network co-founder, Carlton Hickman explains, “There are a lot of good people doing good things out there. If we can leverage the power of the network to lend a hand, then we’ll call this initiative a success.”

Next on the list for the newest division of this progressive online ad network? VP of Marketing, David Shay, says “We are planning an unprecedented ‘Get Out The Vote’ campaign for early next year. We don’t want to divulge the details yet, but we guarantee it will be pretty cutting edge stuff.”

OK…so maybe it’s Online Advertising 3.0….or at least 2.5… but one thing is for certain: Social Networks are riding a wave of attention for the role they may well play in the next evolution in online advertising.

In more than one industry-related conversation I have heard expressions like, “Social networks are the Wild West of online advertising,” … or, “It’s hard to predict what role social networks will have in the coming online evolution.”… or, most surprising to us, here at CPX, “Ad networks just aren’t ready to deliver social network monetization yet…”

But the truth is…none of these could be further from the truth…

1. “Social networks are the Wild West of online advertising,”Calling something the “Wild West” of anything generally means that the thing spoken of is “out of control” or somehow “beyond order and expectation.” But, just as Social Networks (and other user-generated content sites) are the natural extension of the Internet, so are their affects on online advertising the very natural extensions of this hotter-than-ever digital space.

   Every time someone creates a MySpace page, or posts another video on a user generated content site, or posts their response in a forum, they have created another “piece of real estate,” another targeted opportunity for advertisers to reach their desired audiences. While a magazine cannot ad an infinite number of pages, and a television show cannot contain an infinite number of commercial spots, there are really no limits to how many “impressions deep” a website publisher can monetize…so long as there is a supply of advertisers ready to pay a reasonable price for the inventory and a market in which the two parties can interact. The rapid rate of Social Network (and related) websites naturally means a related rapid growth in these “deep-level” advertising opportunities. For an advertiser that both understands the potential value of these opportunities – and aligns itself with a company ready to capitalize on those opportunities – there is no reason for this development to feel either “out of control” or “beyond order and expectation.”

2. “It’s hard to predict what role social networks will have in the coming online advertising evolution.”The thing is…it’s really not that hard…. As discussed above, the growth of Social Networks means larger and larger supply of deeper and deeper site impressions. Current industry nomenclature calls these deeper impressions “non-premium,” or “remnant,” inventory and, while they clearly have a discernable value, they are considered less valuable than “first impression,” or “premium,” inventory. (The belief that it was a PR mistake for the online industry to allow these pejorative sounding classifications to stick is a topic for another discussion.) So the role these Social Networks are playing is clear… they are creating unprecedented liquidity and opportunity in the online adverting market.
3. “Ad networks just aren’t ready to deliver social network monetization yet…”It is true that, as these “lower value” impressions proliferate far faster than their “premium” counter parts, many stalwarts of the online advertising industry (and many ad networks, specifically) have been slow to accept them as the new truth they represent.

   But don’t tell that to the many CPX Interactive clients that are leveraging the network’s ability to deliver this “non-premium” inventory in efficiently priced campaigns with incredible reach. CPX’s proprietary process includes arbitraging this non-premium inventory, conducting targeted traffic analysis, developing and honing specific conversion-focused creative, and parlaying years of historical data and learning into dynamically optimized performance-based campaigns that maximize pricing efficiency for both publishers and advertisers.

   And, while CPX Interactive may be one of the largest ad networks to proactively monetize 100% of our publishers’ inventories (including both “premium” and “non-premium”), with the growing acceptance of the exchange model (CPX has embraced this model from the beginning) and the undeniable surge in “remnant” publisher inventory, progressive ad networks are sure to understand that – far from being an anomaly that can be ignored – Social Networks and other Web 2.0 sites are actually defining the landscape that may well become known as Online Adverting 2.0.

(originally posted 8/4/07)