A magazine cannot contain an infinite number of pages…

A television show cannot contain an infinite number of commercial spots…

In contrast, however, there really are no limits to how many “impressions deep”  website publishers can monetize their ad space inventory…so long as there is a supply of both advertisers who are ready to pay a reasonable price for the inventory AND a mutually rewarding process though which avertisers and pubishers can interact.

This “limitless” supply of online inventory is the natural winner in a marketing landscape that increasing sees a tightening view of return on advertisng dollars.

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