originally posted 5/27/08
Key assumptions:
1) People tend to repeat habits with which they are most comfortable, and
2) People are naturally more receptive to receiving information in an environment in which they are comfortable.
Building upon these two assumptions, and then leveraging both the power of behavioral targeting and our unique ability to reach some of the most sought after audiences on the Internet, CPX Interactive has developed an offering known as “Web 2.0 Immersion.”
The idea is simple. Rather than asking an Internet user to leave their comfort zone in order to be introduced to your brand, we “immerse” your brand message into the environment in which your targeted user has already illustrated a preference and comfort level.
Hoping to target social networkers? Why not build a social network page for your brand, develop custom ads that link back to that social network page, run those ads within social network environments and pixel users who see those ads so that you can serve them again (or deliver “next-level messaging”) to those social networkers as the surf around the web?
More specifically, you could target MySpace users with ads that bring them back to your brand’s MySpace page, while you target YouTube users with video “commercials” that also provide links back to your YouTube channel where they can watch additional commercial-style videos.
Of course, this strategy is limited only by creative vision. CPX can create multiple “mini-campaigns” within an immersion strategy. Imagine targeting users of an“on-topic” blog site and inviting them to create their own blog posting about your brand, while targeting MySpace or Facebook users to enter a competition where a prize is given to the user who tags the most “friends” on your social network page.
The point is that in the growing world of user generated content (UGC), Internet users have the power to create own worlds. CPX Web 2.0 immersion campaigns are designed to engage these users within their self-constructed space and to speak to them in a language they can easily relate to.
Web 2.0 immersion campaigns include:
• Strategic consultation
• Creation of customized Web 2.0 environments
• Development of target creatives
• Web 2.0, Long-tail and Premium ad placement strategies
• Behavorial targeting and retargeting functionality
Welcome back to the CPX Interactive Blog! If you haven't already, you may want to subscribe to our RSS feed, and be sure to connect with CPX across the Web! Thanks for visiting!
