Monthly Archives: October 2008
The "High Profile" Fallacy…
originally posted 7/26/07 Here at CPX Interactive, we often discuss what we call “The High Profile Fallacy.” This misconception – so common that it deserves its own moniker – is the belief that “That which I need, is that which … Continue reading →
Just playing games….
originally posted 7/12/07 We like having fun… That’s why we originally created the branded CPX Interactive game, CPbloX. At first it was just something for our staff to have fun with…a way to let off a little steam while sitting … Continue reading →
The value of “Higher Growing” Fruit….
originally posted 7/10/07 Some of the largest players in the ad network space only monetize a publisher’s premium inventory – the first few impressions per unique visitor. Most often, the remaining non-premium (also known as “remnant”) inventory is defaulted either … Continue reading →
One Advantage of Online Inventory
A magazine cannot contain an infinite number of pages… A television show cannot contain an infinite number of commercial spots… In contrast, however, there really are no limits to how many “impressions deep” website publishers can monetize their ad space … Continue reading →
New Network Offerings
One For All! CPX Interactive has been a leader in the ad network space since the model first made its impact on the world of online advertising. Growing organically as the market evolved, CPX flourished by adapting to the developing … Continue reading →
CPX Interactive Pres., Rob Rasko, on International growth
[youtube=http://www.youtube.com/watch?v=8L3ZwIJBfTo&hl=en&fs=1]
CPX Interactive CEO, Mike Seiman, on ad:tech London 2008
<div id=”tmip-1-334933″>[youtube=http://www.youtube.com/watch?v=CC8sJsYvRZo&hl=en]</div> <script language=”javascript” type=”text/javascript” src=”http://inplay.tubemogul.com/ipembed?v=1&site=1&uid=334933&vid=CC8sJsYvRZo&key=CC8sJsYvRZo”></script>
