In this article published on Businessweek.com’s ‘technology’ section, Jeffrey Rayport explains “Why Online Ads Are Weathering the Recession.” It’s a story we find ourselves telling more and more these days here at CPX Interactive …but it’s always nice to see someone else telling it too…

READ THE ARTICLE HERE

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Global online ad network, CPX Interactive, ramps up internal processes and launches a unique multiple network offering providing Reach, Content and Premium access to online publishers and advertisers.

CPX Interactive Unveils Company-Wide Platform Enhancements to Its Global Online Ad Network for 2009

Westbury, NY, December 04, 2008 –(PR.com)– In response to growing competition in the online display advertising space, progressive online ad network, CPX Interactive, will focus on matching internal operations to meet the evolving demands of a more educated and efficiency-minded universe of advertisers and publishers in 2009. Upgrades made to the online ad network will center on the development of a multiple product offering designed to provide greater value to its roster of publishers and advertisers, but will also include workflow and optimization upgrades and technology build outs.

Specifically, CPX Interactive, long known for its unparalleled ability to monetize long-tail publisher inventory through what will now be known as the Reach Network, will add a series of vertically targeted channels making up a new Content Network, as well as a customized service allowing for higher level placement and creative strategies through a Premium Network.

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