Last Monday, February 23, 2009, advertising professionals took to the stage as they traded their suits for spandex, and put down their briefcases to pick up guitars. This was the scene at CPX Interactive’s Battle of the Bands, as three top ad agency “bands,” and a record label team competed in an intense Guitar Hero battle. The teams represented Ogilvy, MediaEdge, MediaVest, and Shady Records. Although the rockers and their groupies are all connected through the online advertising industry, the aim of the event was to have fun and leave work at the office. “This is a creative industry with a lot of creative spirits…and it turns out, a lot of really good Guitar Hero players,” CPX VP of Sales, Stephen Shearin, said after the event.

Each team had a catchy name and some wore costumes or brought props. “Travis and the Chimps,” were fittingly accompanied by a large stuffed monkey. The MediaEdge team, “Uncle Jesse & His Creepy Minions,” wore full body spandex suits. At the end of the night, Travis and the Chimps, the team from MediaEdge was crowned the winner. But, the battle is far from over. In fact, this was only a seeding round, and the competition will continue in a series of events planned by CPX Interactive in the coming months. Stay tuned for more information.

Check out the photo album here.

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