Got to love these two quotes from Erik Sass’ article for MediaPost covering topics at the OMMA Hollywood conference yesterday.
Mark Mahaney, an Internet analyst with Citigroup Investment Research, said: “You’d have to screw things up massively to interrupt the influx of money to online.”
Gian Fulgoni, the chairman and co-founder of comScore, agreed: “Online is capturing more share, and all the evidence indicates it’s going to continue capturing more share… “
Sass was reporting the general agreement that, while online ad spending will certainly take a hit in the recessive economy, the decline is likely to be far less steep than the decline across all advertising, including TV, radio and print.
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