In his blog post entitled “6 Things Smart Ad Networks Should Be Doing to Ensure Success in 2009,” CPX Interactive President, Rob Rasko, lays out a road map of priorities for those members of the ad network community that want to stay ahead of curve and define the industry landscape. Reading the post, it becomes clear that the unifying concept behind all 6 of Rasko’s suggestions is a new level of openness and communication between parties, as well as a focus on service.
He explains:
While it would be easy for ad networks to sit back on the successes of the past few years, I believe that this is the perfect time for ad networks to challenge ourselves to rise to the next level of innovation and collaboration with others in the industry. We should also take the opportunity to focus on the level of service we provide for our advertisers and publishers.
You can read the entire article HERE, but the outline of his suggestions is below:
- PROVIDE PRODUCT VARIETY
- COMMUNICATE THE FINANCIAL VALUE OF AD NETWORKS
- MAKE BEST PRACTICES A PRIORITY
- PRACTICE DUE DILIGENCE WITH PUBLISHERS
- INITIATE SYNERGY WITHIN THE ONLINE ADVERTISING SPACE
- ESTABLISH TRUST AMONG ADVERTISERS
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