By Samantha Karol
Marketing Assistant, CPX Interactive
Over the past couple of years, the blogosphere has exploded in popularity, and corporate blogs, like this one, are on the rise. According to a report by e-Marketer published this month, five separate surveys found that blog use by US companies and marketers had increased in 2008. “A University of Massachusetts survey of companies on the Inc. magazine 500 list found that 39% of respondents used blogging in 2008–more than double the 19% of a year earlier,” the report says.
Thus far in 2009, many marketers have begun employing social media strategies, and are considering blogs part of the equation. A February 2009 survey of US marketers by iMedia, cited in the eMarketer report, found that 70% of respondents were “personally spending a lot of time on blogs, Facebook, Twitter, etc. but not moving dollars there,” and the remaining 30% had already spent money on social media and were planning on increasing their investments.
Over the past few months, CPX Interactive has employed a successful social media marketing strategy that includes a number of Web 2.0 sites, in addition to this blog and two others. According to eMarketer, the number of US blog readers (Internet users who read blogs at least monthly) was 86.8 million in 2008, and they project that number to reach 96.6 million this year, and 128.2 million by 2013. If the number of blog readers does increase, then blogging will continue to be a successful and innovative way for companies like CPX Interactive to reach out through the Web.
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