Monthly Archives: June 2009

The End That Didn’t Come: How Ad Nets Have Survived the Recession

This was supposed to be the year when ad networks would cease to exist, and when publishers would cut their ties. But, not only have we survived, we have also prospered.  In an article on MediaWeek.com, Mike Shields explains that … Continue reading

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Meet the CEO of CPX Interactive, Mike Seiman

Mike Seiman is the CEO and Co-Founder of CPX Interactive, a progressive online ad network and global marketing company recently named by Inc. Magazine as the 6th fastest growing privately held advertising and marketing company in the US. While a … Continue reading

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The Evolution of Social Networking: Will Twitter Drown in the Google Wave?

As I was browsing through the articles in the Social Media section of iMedia Connection, I came across a title that made me stop and think: “Why Twitter will soon become obsolete.” The author of this article, Jason Clark, is … Continue reading

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Is Social Media Marketing Really Worthwhile for Your Company?

Should companies use social media as part of their marketing strategy? This is a question that has been debated and discussed endlessly, from boardrooms to blogs to industry conferences. There’s no easy answer because there are just too many factors … Continue reading

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Poll Finds Using Twitter Important for Brands Like CPX Interactive

Samantha Karol Marketing Assistant, CPX Interactive Professional networking site, LinkedIn, recently asked its users to choose which new platform is the most important for brands to master among: Digg, Facebook, iPhone, LinkedIn, and Twitter. Of the nearly 4,000 respondents, 30% chose … Continue reading

Posted in CPX on Social Media, Web 2.0 | Tagged , , , | 3 Comments

Data-Based Internet Campaigns Providing Advertisers with Instant Measurements

Samantha Karol Marketing Assistant, CPX Interactive The Internet is bringing Wall Street to Madison Avenue, as advertisers are discovering the benefits of real-time data that can only be gathered from online campaigns. As the New York Times reported recently, major … Continue reading

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