Monthly Archives: July 2009

Online Advertising Finding Pricing Equilibrium Seem ‘Confusing?’ Not To Us!

Posted on July 31, 2009 by admin

It’s sort of funny that a process so clearly founded in free-market concepts would seem ‘confusing’ to an industry that so often enjoys employing market-based analogies to describe its own fundamentals. And yet, this seems to be the case Continue reading →

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Meet Mike Fleischman, CPX’s EVP of Business Development

Posted on July 30, 2009 by cpxsam

Learn more about Mike Fleischman, EVP of Business Development at CPX Interactive, and his 25 years of experience in the entertainment and media industry. Continue reading →

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Social Media Marketing Tips and Tricks

Posted on July 28, 2009 by cpxsam

Thoughts from Samantha Karol, Marketing Assistant: Over the past month or so, I’ve been reading and learning a lot about social media marketing. I’m always eager to take in as much information as I can, so I can make sure … Continue reading →

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High-Profile Publishers Call For The Demise Of Ad Networks At The Industry’s (And Their Own) Peril

Posted on July 28, 2009 by admin

CPX Interactive President and COO, Rob Rasko sounds off on the growing chorus of high-profile publishers calling for the demise of Ad Networks. Rasko addresses the value that Ad Networks bring to the industry and the reasons they remain a … Continue reading →

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On the Dangers of the Agency/Ad Network Hybrid

Posted on July 24, 2009 by admin

In a recent a article on iMedia Connection, Tom Hespos, President of Underscore Marketing, discusses the careful ethical line an agency must walk if it also intends to take distribution in-house. In the end, Hespos seems to agree with the … Continue reading →

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Ad Spending Plans Trending Upward For Most Major Media

Posted on July 20, 2009 by admin

Economic pessimism among marketers and agency media buyers appears to have bottomed out last spring and their ad spending plans are trending upward for most major media, according to the most recent data from an every-other-monthly tracking report surveying the … Continue reading →

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Meet Chris Carnacchio, Senior Account Manager at CPX Interactive

Posted on July 17, 2009 by cpxsam

Find out more about Senior Account Manager, Chris Carnacchio, and how he’s watched CPX grow over the last three years. 1. Who are you, and what do you do at CPX Interactive? I’m Chris, and I am a Senior Account … Continue reading →

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Internet Tracking Regulation Would Lead to Less Personalization Online

Posted on July 14, 2009 by cpxsam

The picture painted of behavioral targeting is often a negative one. It’s seen as an invasion of privacy, with the word “tracking” assumed to encompass all aspects of life. Though there are some websites who use the information they collect … Continue reading →

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Meet Jessica Prince, CPX Interactive’s Director of Product Development

Posted on July 9, 2009 by cpxsam

Get to know Jessica Prince, Director of Product Development, as she answers questions from Marketing Assistant, Samantha Karol. 1. Who are you, and what do you do at CPX Interactive? My name is Jessica Prince and I am the Director … Continue reading →

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Forrester Predicts Rise In Interactive Ad Spending and Marketing

Posted on July 8, 2009 by cpxsam

This week, Forrester Research released their five year forecast, projecting an increase in interactive ad spending, despite a decrease in advertising budgets overall.  Search and display advertising will continue to bring in the most money, but the most substantial growth … Continue reading →

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