This week, Forrester Research released their five year forecast, projecting an increase in interactive ad spending, despite a decrease in advertising budgets overall. Search and display advertising will continue to bring in the most money, but the most substantial growth they predict is in social media, rising from $716 million this year to $3.1 billion in 2014. The percentage of ad spend devoted to interactive is projected to reach 21% in 2014, a sizable increase from 12% this year.
For a visual, and more information on Forrester’s findings, visit their blog or read this article on Mashable.
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