Get to know Jessica Prince, Director of Product Development, as she answers questions from Marketing Assistant, Samantha Karol.
1. Who are you, and what do you do at CPX Interactive?
My name is Jessica Prince and I am the Director of Product Development at CPX Interactive. Basically what that means is that I’m responsible for overseeing the day-to-day operations of the Product Development division, including designing and implementing new products, analyzing the profitability and monetization models of existing products…and listening to Christian’s Super Mario Brothers ringtone go off EVERY time he gets up from his desk. (Christian Tiller is also part of the Product Development team).
2. You head up the Product Development Division. Is this new to CPX? Why did the company start this division?
The Product Development division isn’t exactly new. It’s been around for about two years, just under a different name (CPX Mobile). CPX started this division as a way to use our network’s traffic to create additional revenue streams outside of our traditional business model. The initial focus of the division was to create Premium SMS (text message) subscriptions on our own short codes, and get subscribers to sign up via landing pages. Over the past two years, we’ve implemented over 35 mobile campaigns in nine different countries. However, as a result of some dramatic changes in the mobile industry over the past six months, we’ve shifted the focus of the division from mobile to more Web-related products, including toolbars, online quizzes, and social networking games and applications. Hence, the new name of the division.
3. What did you do at CPX before you got involved with Product Development?
Before Product Development, I worked with the Accounting department as Operations Administrator for a little over a year. As Operations Administrator, I oversaw various internal operations, including recording daily revenue, tracking statistical discrepancies, processing new client credit applications, monitoring credit limits, reconciling accounts, etc. During this time, I learned about ad networks from the inside out, and I really started to understand the business models of some of the advertisers and publishers we worked with. Eventually, I started keeping track of some mobile campaigns that Mike and Carlton had started, and things sort of naturally evolved from there.
4. Can you tell me more about the products that you’ve been working on?
Over the past two years, we’ve implemented over 35 Premium SMS services in nine different countries. Our most popular and successful mobile campaigns were Zoltar, Love Connection, and Quick IQ Quiz. We’ve also developed two toolbars, an online quiz site, an eBay affiliate site, and three Facebook games in the past six months.
5. What is one thing you’re really looking forward to working on in the future?
I’m super excited about the project we’re currently working on. We’re in the midst of designing a killer application for a major social network. I can’t get into details, but I can say that if we end up developing it the way we’ve envisioned, it will be like nothing you’ve ever seen before on a social network!
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