High-Profile Publishers Call For The Demise Of Ad Networks At The Industry’s (And Their Own) Peril

Posted on 28 July 2009 by admin

CPX Interactive President and COO, Rob Rasko sounds off on the growing chorus of high-profile publishers calling for the demise of Ad Networks. Rasko addresses the value that Ad Networks bring to the industry and the reasons they remain a powerful ‘field leveler’ in a space where players run the gamut of sizes and resources in his article posted on MediaPost.

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