Thoughts from Samantha Karol, Marketing Assistant:

Over the past month or so, I’ve been reading and learning a lot about social media marketing. I’m always eager to take in as much information as I can, so I can make sure that CPX’s social media marketing efforts are as successful as possible.

From keynote addresses and panels at OMMA Social, to articles on Mashable and iMedia Connection, there have been a few consistent themes.  Here is some of what I’ve learned:

• Social media marketing takes a lot of time and effort. As Lisa Wehr put it, “Social media marketing isn’t a quick, free way to impact your bottom line. It isn’t something that you should give to an intern because they know how to set up a MySpace page.” If you want to get a lot out of it, you have to put a lot into it. Consider hiring someone to focus on executing your social media plan.

• Research the various social media channels, and the learn the difference before you build your pages.  Determine which sites are best for you and develop a strategy instead of diving right in.

• On Twitter: Share historic moments like awards, recognition, and new office openings, and give your followers a taste of what it’s like to work at your company.

• The most commonly emphasized point is the following: Be authentic, write with a human voice, and tell the story of your company from a different perspective than can be found on your corporate website.

What We Do:

• I spend the majority of my time working with social media for CPX. I was brought on, in part, because not only do I enjoy and understand social media, but I know how to use it. However, I certainly don’t know everything, and the Internet is a constantly changing medium, so I’m always researching new ideas.

• On Twitter, we have definitely shared historic moments with our followers:

• As for authenticity, we don’t auto-tweet, and all of the content on this and our other blogs and social media pages is  posted by me or someone else in the marketing department. In addition to our company Twitter feed, there are a number of us who tweet on our own.

• Showing a different side of CPX through these social media channels is very important to us. We want you to meet the people behind the logo.

Like I said, we’re always learning and growing, but so far, social media has been a great way for CPX to connect, share and explore.

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