A study of online display ad campaigns found that smaller ads, “half banners” (234 x 60) and rectangles (180 x 150), were more effective than larger ads like leaderboards and skyscrapers. Close to 2,400 campaigns from the past three years were included in the study, which was conducted by researcher Dynamic Logic. Read more about the findings on MediaPost.

Welcome back to the CPX Interactive Blog! If you haven't already, you may want to subscribe to our RSS feed, and be sure to connect with CPX across the Web! Thanks for visiting!