According to this survey, conducted in April of this year, only 17.6% of respondents do not have an active social media presence and don’t want one. However, the majority of companies continue to develop their presence on social media sites, recognizing the opportunity to reach clients and customers through these channels.
A recent study by Burson-Marsteller found that 21% of Fortune 100 companies are active on Twitter, Facebook, or have a corporate blog, while 22% are active on two of those channels, and 17% are active on all three. Twitter is the most popular channel among these companies. (View the rest of their findings here.)
As for companies who do not currently have a social media presence, many are making it a priority for the future. The Association of National Advertisers (ANA) found that social media was the most popular response from US marketing executives when asked which channel they would like to employ to develop their brand.
For more on using social media for your company, and to see what we do here at CPX, check out these Social Media Marketing Tips & Tricks.
Welcome back to the CPX Interactive Blog! If you haven't already, you may want to subscribe to our RSS feed, and be sure to connect with CPX across the Web! Thanks for visiting!
