Monthly Archives: October 2009

A Brief History of ad:tech from CPX Interactive

Next week, CPX will be exhibiting at and attending ad:tech NY for the fifth year. New York is one of ten ad:tech shows that are put on each year in seven different countries. For more than ten years, ad:tech has provided an opportunity for brand advertisers, agencies, portals, online publishers and technology providers to come together, network and learn. Continue reading

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The ‘Art’ (vs. ‘Science’) of Getting the Click

In his article Online Ads Not Working for You? Blame the Creative, Kunur Patel discusses a study that finds that ad placement may be less important than design when it comes to making the big impact that advertisers want. We agree completely. Continue reading

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CPX to Start Off November with OMMA Adnets & Ad:tech NY

CPX is looking forward to two great industry events at the beginning of November, OMMA Adnets and Ad:tech NY, both in New York City during the week of November 2nd. Continue reading

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eMarketer Predicts Rise in Online Ad Spending Starting in 2010

The effects of the recession have been felt in every industry, including online advertising.  But, eMarketer predicts a light at the end of the tunnel, forecasting a gradual rise in US online advertising spending beginning next year. Tweet

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CPX Interactive Supports the IAB Long Tail Alliance

The IAB Long Tail Alliance is a new program that focuses on serving the needs of smaller publishers, and making sure that they derive value from their relationship with the IAB. CPX Interactive is a major supporter of the Long … Continue reading

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CPX Interactive Exhibiting at IAB Italy Forum Next Month

From November 3-4, CPX will exhibit at the IAB Forum Milano 2009 in Milan, Italy, hosted by the Italian branch of the Interactive Advertising Bureau. The conference, which will take place at the Milano Convention Center, focuses on the topics … Continue reading

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CPX Interactive is Proud to Introduce: CPXample.org

CPXample is the philanthropic division of CPX Interactive, created to use the power of the Internet to support worthy causes. although our CPXample initiatives have been very successful, we wanted to do more. So, CPX is using the power of our extensive publisher network to direct millions of eyeballs to our new cause aggregation site, CPXample.org. Continue reading

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CPX Interactive to Sponsor and Speak at Major Conference for Online Publishers

CPX Interactive continues its role in defining the online advertising landscape later this week with a sponsor and speaking role at PubMatic’s second annual Ad Revenue Conference taking place on October 8th in New York City. Continue reading

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Name Your Metric!

A recent comScore study found that the number of people who click on display ads has fallen to 16%. The release of this study is no surprise to CPX Interactive. In fact, our most recent ad campaign highlights our belief that every client may have a unique success metric. Continue reading

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Contact CPX, New Addresses in Spain and Turkey

Find out new contact information for our Spain and Italy offices. Continue reading

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