Online Ad Network, CPX Interactive, lends voice and thought leadership to PubMatic’s Ad Revenue 2009 in NYC
October 5, 2009 – (New York) CPX Interactive continues its role in defining the online advertising landscape later this week with a sponsor and speaking role at PubMatic’s second annual Ad Revenue Conference taking place on October 8th in New York City. With a focus on increasing online ad revenue by premium publishers for remnant or non-guaranteed inventory, the conference promises to address many of the hot-button issues floating around the industry. CPX is a sponsor of the all-day event, and CPX Interactive President & COO, Rob Rasko, will be participating in a panel entitled: The Blurring Lines of Ad Exchanges, Ad Marketplaces and Ad Networks.
Other speakers at the event include; Bill Wise, VP and General Manager, Ad Platforms, Yahoo!, Jeff Green, COO, AdECN/Microsoft, and Joe Mandese, Editor In Chief, MediaPost.
Regarding his role on the panel, Rasko explains, “There has definitely been a blurring of the lines within the industry. I’m not sure it’s a bad thing, per se, but it probably has confused many advertisers and publishers, alike. Ultimately, regardless of what a model calls itself, it has to add value to the system and we think that the best way to do that is to stay plugged into what the industry is saying and asking for. This conference and panel are great tools to accomplish that.”
PubMatic is a global Ad Revenue Optimization company that works with premium online publishers to manage and monetize non-guaranteed ad inventory. CPX has been working with PubMatic for a number of years.
“CPX is proud to be a sponsor of this conference as we work in conjunction with quality companies such as PubMatic to develop strategies which effectively maximize the value of Publishers non-guaranteed advertising inventory,” said Mike Fleischman, EVP of Business Development at CPX Interactive.
CPX Interactive offers publishers a choice of Reach, Content, and Premium networks, and monetizes 100% of its publishers’ inventory, serving impressions across more than 3,400 websites.
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Contact:
Samantha Karol
Senior Marketing Assistant
CPX Interactive
(516) 693-0758
SKarol@cpxinteractive.com
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