This Wednesday and Thursday, November 25-26, IAB Spain will hold the third annual Inspirational Film Festival in Madrid. The festival, which will take place at Círculo de Bellas Artes, presents the latest trends in digital marketing and advertising through presentations, panel discussions, and workshops. CPX Interactive Spain will sponsor the popcorn machine at this event, so we know there will be tasty snacks on hand. We hope everyone enjoys the festival!

Welcome back to the CPX Interactive Blog! If you haven't already, you may want to subscribe to our RSS feed, and be sure to connect with CPX across the Web! Thanks for visiting!

Read COO Rob Rasko’s Q&A for the Online Advertising Blue Book, where he talks about CPX Interactive’s place in the ad network universe, and his thoughts about the future.

CPX Interactive Italy was established as the company’s first international office. Since opening its doors in May 2008, the Milan office has come online and up to speed extremely rapidly. In fact, after only 18 months, CPX Interactive was already one of the largest Italian ad networks, with more than 60% of market share, according to comScore. Meet the CPX Italy team!

Massimo Fontana, Country Manager With more than 10 years of experience in the Internet and telecoms industry, Massimo brings considerable experience in building out online divisions for US and European companies (Massimo was responsible, and was the first employee, for MSN.it start-up,  and a key player in the development of AltaVista.it, now a Yahoo! company).  Massimo also brings to the table a background in the International financial markets and, more recently, in the interactive mobile space, having served in senior roles at both Ericsson and Dada.net.

Cecilia Sandrucci, Publishing Manager Specializing in Communication and Mass Media, Cecilia worked at Tiscali as Advertising Account Manager, and became Marketing Manager at Intelia Spa. After that, she worked as Publisher & Media Buyer at TradeDoubler Italia, consolidating her experience in the Marketing and Advertising Industries.

Marco Viscardi, Sales Director Marco’s career has always been focused on Sales, and he has worked for some great brands in the advertising industry, like Cairo Pubblicità Spa, 24/7 Media Italia, IT Media (Il Sole 24 Ore Group), Publikompass, Yahoo Italia and Video Click Advertising. In September 2009, thanks to his brilliant background, he was made Sales Director at CPX Interactive Italia.

Raffaella Doronzo, Sales Manager Raffaella has been a Sales Manager at CPX Interactive since September 2009. After receiving a degree in Public Relations at the IULM University in Milan, she started working in the advertising and press industries, starting with CAIRO Editore. After that, she specialized in Web Marketing by working at Video Click and HURRA’ GMBH in Stuttgart.

Mariano DeLuca, Sales Account Manager Mariano’s great knowledge of online marketing activities (performance based marketing, search engine optimization, email marketing), has led him to succeed in companies like Trade Doubler. After a year spent in Paris working for Facebook, he will join CPX Italia in December as Sales Account Manager.

Francesca Alberti, Intern Francesca received a First Class Master Degree in International Management at the Catholic University in Milan, specializing in corporate communication and foreign languages.  She is now working at CPX Interactive as Marketing Trainee.  Francesca has always been interested in Web Advertising, thanks to her first experience at Voltimum Italia Srl, the leading service provider for professional e-marketing in the electrical industry.

In International news, CPX Interactive had the pleasure of exhibiting in Milan, Italy at the IAB Italy Forum, November 3-4. IAB Italy is known as the most important online advertising event in Italy.

With more than 4,000 attendees and 60 sponsors, the Milano Convention Center was packed with media-owners, advertising agencies, media agencies, researchers and publishers.

This was the second year CPX Interactive attended this event.

“There is a lot more energy here than last year,” said Rob Rasko, President and COO of CPX Interactive.

The CPX Interactive Italy Team includes: Country Manager, Massimo Fontana, Publishing Manager, Cecilia Sandrucci, Sales Director, Marco Viscardi, Sales Manager, Raffaella Doronozo, Sales Account Manager, Mariano De Luca and Marketing Intern, Francesca Alberti.

ad:tech New York 2009 was a great success this year. With more than 250 exhibitors, the Javits Convention Center was packed with the largest gathering of online marketers.

ad:tech is an opportunity for brands, agencies, publishers and service providers to come together to share, network, learn and do business.

So much hard work went into the setup for CPX Interactive!

CPX Interactive had a great booth location with tons of traffic.

“A lot of our clients are here,” said, Mike Zacharski, VP of Publisher Development for CPX Interactive. “It’s a great time to meet face to face with our advertisers and publishers.”

Some of the main discussions at ad:tech New York included maximizing international markets, increasing digital spending, increased focus on internal communication and innovation with branding.

Thanks to everyone for making this ad:tech New York a success! Check out our video below! Or check out our pictures on Flickr.

You can also watch the slide show of our exclusive cocktail party at Kemia Bar!

When the IAB asked CPX Interactive to sponsor a round table dinner in Chicago, we were grateful for the opportunity to listen to what brands and agencies have to say about ad networks. Tonight, CPXers will sit down with agency and brand representatives, from companies like Cars.com, Mindshare, and Procter & Gamble, to discuss “Finding the ‘Just Right’ with Ad Networks.”

The dinner, which takes place at the Landmark Grill, will be facilitated by IAB representatives, as well as a team of corporate and sales executives from CPX.  We look forward to a fantastic discussion! Be sure to check back for a recap next week.

Country Manager, Ana Garcia, gives a tour of the new Madrid office space that will soon become home to the CPX Spain team.

Photos from our ad:tech NY cocktail party on Wednesday, November 4, at Kemia Bar in NYC.

Flip through the book below (by clicking on the bottom right corner of each page) to see the evolution of our X ads, and be sure to check out CPX’s new splash page: www.nameyourmetric.com.