This has been a very exciting year for CPX Interactive! Here’s a look back at the highlights of 2009:

Offerings:

• Earlier this year, we developed CPXpi, a software solution to allow Domainers URL level insight into their portfolios.
• In April, CPX announced the addition of Careers, Real Estate and Hispanic verticals to our Content Network offering.
• Just this month, we released the first information about CPX adROIt, our proprietary ad management platform, set to launch early next year.

Growth:

• In June, we opened our new Manhattan office.
• We expanded the role of our philanthropic division, CPXample, using the reach of our network to drive traffic to a new website: CPXample.org.
• This year, CPX established a social media presence, becoming active on sites like Twitter and Facebook, and revamping our blogging strategy to include the CPX Ad Network Blog.

Recognition:

• CPX’s CEO and Co-Founder, Mike Seiman, was named a finalist for Ernst & Young Entrepreneur of the Year in the Metro New York Region.
• We received two SAM awards from Advertising Age Magazine, given for brand and messaging recognition observed through reader surveys.
• CPX Interactive made the Inc. 500 list for the second year in a row, and was also recognized on regional and industry specific lists.

CPX Interactive has had quite the year, and we are looking forward to many more milestones and accomplishments in 2010!

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In October, Twitter launched a new feature: Twitter Lists. They allow the Twitter user to sort the people they are following into smaller lists so important tweets no longer get lost in the shuffle. Although compiling these lists may seem tedious, they can definitely provide value for your company.  Here are some tips and suggestions for making the most of lists:

• Create lists for groups like industry experts, clients, journalists, etc. so you can keep up with their tweets.
• When you attend, sponsor, or host an event, collect e-mail addresses and plug them into Twitter. Create a list and give it the same name as the event.
• Remember that you can determine whether a list will be private or public after you create it. If you set the list to private, no one will know that list exists except you, even the people who are on it.
• With the previous tip in mind, keep a list of your competitors. That way, you can keep tabs on what they’re doing and how they’re using social media.
• Check out the lists you’ve been put into by other Twitter users. This is a good indication of whether you’re conveying messages the way you intend to, and how other people perceive your company.
• Along the same lines, look through the lists other people have made, and see if any of them would be worthwhile for you to follow. They have already done the leg work of putting those people into a specific category, and they probably made the list public because they thought it could be of use to others.

So, log into Twitter, click New List in the sidebar, and start listing!  And of course, stay up to date with CPX Interactive by following us on Twitter!

By Samantha Karol, Sr. Marketing Assistant

Last week, the Lustgarten Foundation held its annual Holiday Rock & Roll Bash to benefit the fight against pancreatic cancer. CPX executives, Mike Fleischman (EVP of Business Development), Gary Bembridge (EVP of Sales) and David Shay (EVP of Marketing) attended the event at B.B. King Blues Club in Times Square.  They were among 1,000 guests who enjoyed a rock-and-roll and blues performance by JD & The Straight Shot, led by Cablevision President and CEO James Dolan, as well as a performance by the Radio City Rockettes.

“The Lustgarten Foundation’s commitment to fighting pancreatic cancer over the last 10 years has been amazing.  The tremendous support of companies like Cablevision really help drive awareness and provide funding for accelerated research to help find a cure for this deadly disease. I worked directly under Marc Lustgarten during my 20 years at Cablevision, and was glad to bring the foundation to the attention of the CPX team. CPX is looking forward to supporting the Lustgarten Foundation in the future,”  said Mike Fleischman, CPX Interactive’s EVP of Business Development.

CPX Interactive wishes you and yours a very happy holiday season!  Check out our special holiday card, and be sure to play Balls of Snow, CPX’s addicting winter-themed game!

CPXample^TM is helping you give back this holiday season with a list of holiday gifts that benefit worthy causes. For less than $100, you can give life-saving vaccines, a bag of groceries, a bed net, or hospital gowns for 10 children. Check out CPXample.org for more gift ideas, resources and info on how to give back.

New York, NY, December 02, 2009 –(PR.com)– Global online ad network, CPX Interactive, has announced the development of its own proprietary ad management platform, CPX adROIt™. The platform will include a cutting-edge global ad server as well as innovative advertiser and publisher interfaces. The official launch is scheduled for early 2010. The release of CPX adROIt™ represents the ad network’s first major foray into enterprise-level technology development.

Read the full press release for more information on CPX adROIt™.

CPX Interactive has been attending iMedia Connection Brand and Agency Summits for a number of years. Stephen Shearin, VP of Sales, Agency Division at CPX, reflects on the value derived from these events:

“CPX attends iMedia summits at least four times a year. The value in attending is layered on many levels, and goes WAY beyond the great locations, meals, and drink receptions…although they’re pretty great. On an individual level, most of the major players send their leaders, so the personal networking environment is much richer than it might be at a local event. To that end, the general conversation at iMedia summits can be as informative and instructive as the speakers and breakout sessions themselves. From a more holistic perspective, being represented there, personally and in the form of a sponsorship, is one of the most direct ways to come to the forefront of the market leaders represented at any iMedia.”

Next week, Shearin and other members of the CPX team will travel to Scottsdale, Arizona for the iMedia Agency Summit. The event takes place December 6-9, and will be guest hosted by Jim Spanfeller,  former President and CEO of Forbes.com. CPX will be sponsoring lunch on Tuesday the 8th.