Using Lists to Optimize Your Company’s Twitter Experience

In October, Twitter launched a new feature: Twitter Lists. They allow the Twitter user to sort the people they are following into smaller lists so important tweets no longer get lost in the shuffle. Although compiling these lists may seem tedious, they can definitely provide value for your company.  Here are some tips and suggestions for making the most of lists:

• Create lists for groups like industry experts, clients, journalists, etc. so you can keep up with their tweets.
• When you attend, sponsor, or host an event, collect e-mail addresses and plug them into Twitter. Create a list and give it the same name as the event.
• Remember that you can determine whether a list will be private or public after you create it. If you set the list to private, no one will know that list exists except you, even the people who are on it.
• With the previous tip in mind, keep a list of your competitors. That way, you can keep tabs on what they’re doing and how they’re using social media.
• Check out the lists you’ve been put into by other Twitter users. This is a good indication of whether you’re conveying messages the way you intend to, and how other people perceive your company.
• Along the same lines, look through the lists other people have made, and see if any of them would be worthwhile for you to follow. They have already done the leg work of putting those people into a specific category, and they probably made the list public because they thought it could be of use to others.

So, log into Twitter, click New List in the sidebar, and start listing!  And of course, stay up to date with CPX Interactive by following us on Twitter!

By Samantha Karol, Sr. Marketing Assistant

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