Yearly Archives: 2010

CPX CEO speaks with iMediaConnection at ad:tech NYC

Posted on November 15, 2010 by dshay

VIDEO: CPX CEO, Mike Seiman  interviewed at ad:tech NYC The folks at iMediaConnection caught up with CPX CEO, Mike Seiman, and had a couple of questions for him, including why we are doing our “Strategy is the New Creative’ workshop … Continue reading →

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Press Coverage of ‘Strategy is the New Creative’ workshop/conversation

Posted on November 11, 2010 by dshay

We are extremely pleased with the coverage our industry workshop, ‘Strategy is the New Creative,’ is receiving. The idea that we, as an industry, must accept our role in educating advertisers and agencies on the truly new branding/engagement possibilities represented … Continue reading →

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Going Social? Add Value!

Posted on November 5, 2010 by dshay

We can drive traffic scalable to your social media strategy…but you have to bring the value. Continue reading →

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PRESS RELEASE: CPX Interactive Launches ‘Global Road Show’ for Industry Workshop

Posted on October 26, 2010 by dshay

Global Ad Network Says the Future of Digital Advertising is Mix of Strategy and Creative New York, NY, October 23, 2010 –(PR.com)– CPX Interactive is announcing the ‘global road show’ of a workshop/initiative/conversation it has launched, called, ‘Strategy is the … Continue reading →

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Rob Rasko interviewed by IAB on Network & Exchange Guidelines

Posted on October 18, 2010 by dshay

VIDEO: Rob Rasko discusses IAB Network & Exchange Guidelines CPX Interactive President & COO, Rob Rasko, is a member of the IAB Networks & Exchanges Committee workgroup that was responsible for drafting and publishing the IAB’s recent self governing guidelines. … Continue reading →

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IAB MIXX Workshop: Strategy is the New Creative

Posted on October 14, 2010 by dshay

CPX Interactive lead a workshop at the recent IAB MIXX event in NYC. The workshop was the first in a series of industry conversation that CPX is facilitating on the topic ‘Strategy is the New Creative.’ CPX believes that the … Continue reading →

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Something we are thinking (and talking) about…

Posted on October 5, 2010 by dshay

“Strategy is the new creative.” The idea may not be completely new, but it does seem to have taken on new meaning in this quickly evolving metric-driven industry.  And, while the truth may not be so extreme, it is clear … Continue reading →

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Q: Why Build Our Own Platform?

Posted on September 30, 2010 by dshay

A: To handle 100% of an advertiser’s interactive budget. Looking back at a decade of online advertising, one thing becomes clear. The arc of the landscape has slanted toward complexity and compartmentalization. While it is true that there are now many … Continue reading →

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CPX Interactive to open German office thru strategic partnership with local performance agency.

Posted on September 7, 2010 by dshay

CPX Interactive will open a German office thru a partnership with Pixelpark’s Yellow Tomato. Current Yellow Tomato Managing Partner, Harald R. Fortmann, will also serve as Managing Director of the new CPX Germany operation. About the strategic partnership, CPX President … Continue reading →

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CPXample Shines Spotlight on Brand Philanthropy

Posted on June 29, 2010 by admin

Throughout Q3, our philanthropic division, CPXampleTM, is shining the spotlight on brands who are giving back. This initiative is two part, and exemplifies our belief in the old adage that “with power, comes responsibility.” Continue reading →

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