CPX COO & President, Rob Rasko, interviewed a number of industry players at this year’s IAB Leadership Meeting. Rob is a member of the IAB Networks and Exchanges Working Group.
| Randall Rothenberg, IAB President | |
| Last week, the IAB held its Annual Leadership Meeting: Ecosystem 2.0. CPX Interactive recognized that this would be a great opportunity to hear from the thought leaders in the industry, and was glad to sponsor Scribe Media’s video coverage of the event. CPX COO & President, Rob Rasko, had a chance to speak with Randall Rothenberg, President of the IAB, on a variety of topics… | |
| Dave Moore, IAB Chairman | |
| After his keynote speech at the IAB’s Annual Leadership Meeting last week, IAB Chairman Dave Moore took the time to speak with CPX COO & President, Rob Rasko. Moore talked about the event, his first as chairman, and the great opportunity to network, exchange ideas, compare problems and seek solutions together. He discussed the issue of self-regulation and the importance of educating legislators about how the Internet works, stressing that, especially in an economy that is still recovering, the last thing the industry needs is legislation that hurts business. Read More… |
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| Moritz Loew, MSNBC | |
| Gary Bembridge, CPX Interactive’s new EVP of Sales, caught up with his former colleague, Moritz Loew, MSNBC’s Senior Director of National Sales, at the IAB Leadership Summit. The two discussed the value of the event, Loew mentioning the collective brainpower, and the ability to connect with content providers and context providers, as major benefits of attending. Loew also touched on the role of digital in a company’s overall marketing strategy, and MSNBC Interactive’s best practices. | |
| Andy Markowitz, GE | |
| CPX COO & President, Rob Rasko, met up with GE’s Director of Global Strategy, Andy Markowitz, at the IAB Leadership Meeting to talk about changing the ecosystem, the idea of more aggressive advertising, innovative marketing techniques, and more. Markowitz discussed the existing interest in digital within his group at GE, and that they will ultimately be charged with elevating practices and standards within the company. | |
| Jarvis Coffin, Burst Media | |
| According to President & CEO, Jarvis Coffin, it’s a busy place at BurstMedia these days, as people look to monetize greater portions of the Internet. CPX Interactive’s COO & President, Rob Rasko sat down with Coffin at the IAB Leadership Meeting to talk about changes they expect to see in the industry in 2010. Coffin’s company is very comfortable with their longtime business model, principally representing long tail websites, and feels confident in their knowledge of the vast reaches of the Internet. | |
| Ben Barokas, CRO & Founder-AdMeld | |
| AdMeld’s CRO & Founder, Ben Barokas, spoke with CPX’s COO & President, Rob Rasko, about his company’s role in the industry, and his thoughts on the future of advertising. The two company leaders met up at the Annual IAB Leadership Meeting in Carlsbad, CA. Barokas came from a very operational background, and has incrementally used that experience, along with technology, to solve the issues publishers face. | |
| Jay Sears, EVP-Strategic Products & Biz Dev-ContextWeb | |
| Rob Rasko, CPX’s COO & President, sat down with Jay Sears, EVP Strategic Products & Biz Dev at ContextWeb, at the IAB Leadership Meeting. Rasko and Sears discussed the concept of “coopetition,” and the growing importance of openness and inter-connectivity. Sears believes real time decision making has played a major part in encouraging collaboration among industry players. Attending events like the IAB Leadership Meeting helps people like Sears reconnect with partners and friends and see what’s going on in the industry. | |
| Josh Crandall, CEO & Co-Founder-Netpop | |
| CPX COO, Rob Rasko, talked to Josh Crandall, CEO & Co-Founder of Netpop, a new social advertising and insights platform, at the IAB Leadership Meeting. Crandall explained that the Netpop platform provides brands and publishers the opportunity to structure conversation with their audiences around mutual interest. |
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