Rob Rasko, CPX’s COO & President, sat down with Jay Sears, EVP Strategic Products & Biz Dev at ContextWeb, at the IAB Leadership Meeting. Rasko and Sears discussed the concept of “coopetition,” and the growing importance of openness and inter-connectivity. Sears believes real time decision making has played a major part in encouraging collaboration among industry players. Attending events like the IAB Leadership Meeting helps people like Sears reconnect with partners and friends and see what’s going on in the industry.
This year, ContextWeb plans to open up the ASDAQ Exchange to more groups, including advertiser direct, agency, publishers as buyers, and small and middle market. They also want to do more with real time bidding, and continue to develop and implement their contextual technology, Sears said.
Rasko and Sears are both taking part in organizing an Ad Networks and Exchanges conference that will take place in New York in May. They talked about one of the major points of discussion for that event: the future of the ad network. Sears believes that ad networks of the future will serve a variety of different purposes, and that the strongest will be willing and able to cater to the needs of different industry players.
Welcome back to the CPX Interactive Blog! If you haven't already, you may want to subscribe to our RSS feed, and be sure to connect with CPX across the Web! Thanks for visiting!
Pingback: CPX COO Rob Rasko Interviews Industry Players at IAB Leadership Meeting | The CPX Interactive Blog