Although many marketers have realized the importance of social media in their overall strategy, not all of them are integrating social media with the rest of their campaign. Certain features, like polls and product reviews, are the most commonly integrated, but others, like blogs and microblogging, are still run separately by a large percentage of marketers.
Earlier this month, we wrote about how social media is only one piece of the marketing puzzle. There are things that cannot be done through social media, just as there are things that are not as effective through traditional media channels. Integrating social media with your campaign allows all of the various elements to compliment and supplement one another. For example, we include we include our Twitter/Facebook/Blog links on printed materials for industry events, and as part of the contact section at the bottom of press releases. We also asked all of our employees to include these links in their e-mail signatures. These things give our social media presence context.
By Samantha Karol
@cpxsam
Sr. Marketing Assistant
Welcome back to the CPX Interactive Blog! If you haven't already, you may want to subscribe to our RSS feed, and be sure to connect with CPX across the Web! Thanks for visiting!
