CPX Interactive is a major supporter of the IAB Long Tail Alliance, and we strongly encourage becoming a part of this innovative group. One of the many benefits of joining the Alliance is the wealth of webinars they offer. Three webinars will be offered in April. Read on to find out more about them, and click here to register:
April 1st
Noon EST
Title: Audience Measurement and Monetization for Publishers – Beyond Email
Presented by Datran Media
Description: During this IAB webinar, Datran Media Chief Revenue Officer Sean O’Neal will present strategies and guidance for publishers seeking to best leverage email and other digital marketing technologies to drive strategic business growth. The webinar will first familiarize publishers with strategies focused around the inbox. O’Neal will then discuss complementary channels to ensure publishers are maximizing both their investment and return. Attendees will walk away with knowledge, case based information and immediate actions they can take to advantage their business.
April 15th
Noon EST
Title: DIY Web Banners: Easy Self Serve Banners to Monetize Your Inventory
Creatives on Tap Presented By Theorem
Description: Learn how to leverage innovations in self serve banner building technology that allows your advertisers to build interactive banners in less than 5 clicks. Monetize your inventory while keeping costs low and driving higher CPM’s.
April 29th
Noon EST
Title: Marketing Your Site to Maximize Revenue
Presented by Burst Media
Description: The presentation will address items a publisher should do on their own and when working with third parties to truly market the value of their site. We’ll review best practices for media kits and marketing collateral, how to position their audience to advertisers, what types of new creative executions are getting attention, and how site design can impact monetization.
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