CPX COO, Rob Rasko, talked to Josh Crandall, CEO & Co-Founder of Netpop, a new social advertising and insights platform, at the IAB Leadership Meeting. Crandall explained that the Netpop platform provides brands and publishers the opportunity to structure conversation with their audiences around mutual interest. He looks forward to working with companies who are defining how consumers are interacting with advertising, around products that mean something to them, and working with consumers to change how advertising works for them.
Responding to IAB Chairman, Dave Moore’s, keynote speech encouraging more aggressive advertising, Crandall emphasized the importance of respecting consumers with the data that is included in advertising. He also pointed out that it’s important for consumers to understand their responsibility to participate with advertising and provide their perspective on it. This opportunity to engage in a dialogue with the consumer is, he says, something that was never possible in traditional media, and should definitely be embraced.
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