Recently, CPX Interactive CEO & Co-Founder, Mike Seiman, spoke with the Long Island Exchange about utilizing local advertising. He shared some tips for Long Island’s small and medium-size businesses looking to advertise online.
Tell us about CPX Interactive. Why do business owners come to CPX?
Mike Seiman: We’re an intermediary between advertisers and Internet publishers. We provide the technology and the service between both sides. We close the deal and have the technology to optimize and run the advertising campaign across the networks we work with.
How has the industry changed since you started the company?
Mike Seiman: It’s expanded a lot. There’s a lot more diversification. You have hundreds of thousands of websites, you have a lot more targeting capabilities, and people are interested in data and measuring the types of users. It’s gotten more intricate, more ROI-focused, and a lot more targeted. In the beginning, it was just: “Okay, let’s place an ad and see what happens.”
Read the rest of Mike’s interview here.
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