When choosing a back end NoSQL database management solution partner to supply the database structure for its new proprietary ad management platform, CPX adROIt™, CPX Interactive was quick to select Objectivity. With the platform well into testing, and a wider launch in the offing, Objectivity asked CPX CTO, Carlton Hickman, and EVP of Technology, Sid Fein, to discuss the selection of Objectivity as a key back end partner.
Check out what they had to say HERE. (Warning: It gets pretty techie!)
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