Throughout Q3, our philanthropic division, CPXample^TM, is shining the spotlight on brands who are giving back. This initiative is two part, and exemplifies our belief in the old adage that “with power, comes responsibility.”

The first part of the initiative is a series of articles on our philanthropic website, CPXample.org. We are featuring many well-known companies who are leveraging their success and brand recognition to do good. Some work through their own foundations, while others partner with non-profits.  Causes run the gamut from education, to the environment, to cancer care. A number of companies not only do their own work in the community, but also help others give back. Thus far, we have featured Ford, Taco Bell, Domino’s, Starbucks, and Procter & Gamble, with many more to come.

The second part of the initiative is an online campaign of interactive survey-style ads that will begin running soon, and go through Q3. The ads ask users whether a high profile brand’s commitment to specific philanthropic initiatives affects their own impression of the brand, and to what extent these efforts make them more likely to engage such a brand. These ads will run across our network, and we plan on sharing the results of the surveys with brands and their agencies.

Visit CPXample.org to read more about what brands are doing to give back to the community.

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