Monthly Archives: June 2011

A Toast to Media: CPX Interactive attends the Boston Interactive Media Association Wine Tasting Event

Posted on June 28, 2011 by TK Hall

A Toast to Media: CPX Interactive attends the Boston Interactive Media Association Wine Tasting Event In recent months, several members from the CPX Interactive sales team have been working closely with the Boston Interactive Media Association (BIMA), developing new relationships … Continue reading →

Posted in Trade Shows & Events | Tagged about CPX, ad network, ad network event, advertising event, advertising network, Ben Turk, BIMA, Boston Interactive Media Association, cpx, CPX event, cpx interactive, cpxinteractive.com, digital, digital advertising, digital advertising media, events, Internet, internet advertising, MITX, networking event, online ad network, online advertising, online advertising network, Polly Payne, sales, social networking, Stephen Kelly, technology, wine tasting event | Leave a comment

Is Digital Just Following A Predictable Transformational Arc?

Posted on June 22, 2011 by dshay

VIDEO: Jack Myers on Digital Transformation In this recent interview for iMediaconnection, media industry thought leader, Jack Myers, presents a macro view of the digital advertising industry. He explains that when the digital ‘revolution’ is viewed against other transformational shifts … Continue reading →

Posted in About CPX Interactive | Tagged cpx interactive, digital, iMedia, imediaconnection, jack myers, online advertising | Leave a comment

PRESS RELEASE: CPX Interactive Exec Takes High Profile Roles in IAB US and IAB EU

Posted on June 16, 2011 by dshay

Rob Rasko, CPX Interactive’s President & COO, appointed to IAB US Board of Directors and Named Co-Chair of IAB EU Brand Advertising Committee. New York, NY, June 16, 2011 –(PR.com)– With offices in the US, Spain, Germany, Italy, and Turkey, … Continue reading →

Posted in About CPX Interactive | Leave a comment

In An Interactive World, User Experience IS the Brand

Posted on June 14, 2011 by dshay

…User Experience IS the Brand Is it ‘digital marketing’ or ‘interactive marketing’? I am never sure which is better to use, so I use them interchangeably. The confusion is understandable–I guess. The world of digital marketing ushered in the completely new … Continue reading →

Posted in About CPX Interactive | Tagged ad network, advertising, advertising network, brand advertiser, brand strategy, branding, cpx, cpx interactive, CPX Interactive links, cpxinteractive, cpxinteractive.com, digital design, digital marketing, Fjord, Internet, internet advertising, MediaPoat, Olof Schybergson, online ad network, online advertising network, rebranding, strategy, strategy is the new creative, technology, user experience | Leave a comment

Bridging the (Imaginary) Chasm Between Online And Branding

Posted on June 13, 2011 by dshay

Bridging the (Imaginary) Chasm… There seem to be daily additions to the growing call for online advertising (and for display, specifically) to address the gap between how it sells/measures itself and how brands want it to be sold and measured. … Continue reading →

Posted in About CPX Interactive | Tagged ad network, Adexchanger, adexchanger.com, advertising, advertising network, brand marketer, cpx, cpx interactive, cpxinteractive.com, digital, Digitas, display advertising, Internet, internet advertising, Norman de Greve, online, online ad network, online advertising, online advertising network, online space, strategy is the new creative, technology | Leave a comment

Does Google’s bullishness bode well for display?

Posted on June 10, 2011 by dshay

Does Google’s bullishness bode well for display? With Google’s purchase of Demand Side Platform, Invite Media, last year it was pretty clear that their ultimate commitment to the display landscape will continue to grow beyond the independantly impressive AdSense platform … Continue reading →

Posted in About CPX Interactive, Industry News | Tagged admeld, cpx interactive, Display, google, IAB, invte media, online advertising | Leave a comment

Rebranding for Branding….

Posted on June 9, 2011 by dshay

Does Online Advertising Have a Branding Problem? 10 years ago, in an attempt to establish differentiation from traditional media that seemed to have the market cornered on brand-building, an upstart digital industry ponied up on the deliverables of performance and … Continue reading →

Posted in About CPX Interactive | Tagged ad network, branding, cpx interactive, digital advertising, IAB, online advertising, rothenberg, strategy | 1 Comment

eMarketer: US Online Ad Spend Poised to Grow 20% in 2011

Posted on June 8, 2011 by dshay

Bright Future of Online Advertising says eMarketer eMarketer released a report today that will bring a collective smile to the online advertising industry. The report, which benchmarks its US online ad spending projections against data from the Interactive Advertising Bureau and PricewaterhouseCoopers, predicts … Continue reading →

Posted in About CPX Interactive, Advertising, Industry News | Tagged ad network, ad spend, ad spend chart, ad spend graph, ad spend visual, advertising industry, advertising network, cpx, cpx interactive, cpxinteractive, cpxinteractive.com, digital, digital advertising, display advertising, emarketer, events, Internet, internet advertising, online ad network, online advertising, online advertising network, technology | 1 Comment

Interactive Day San Diego 2011: A Digital Crowd Pleaser

Posted on June 6, 2011 by TK Hall

CPX Interactive sponsors and attends the popular west coast event, Interactive Day San Diego. Every year, advertising folks from all walks of digital life, come together for one of the biggest conferences on the West Coast, Interactive Day San Diego. CPX Interactive … Continue reading →

Posted in Trade Shows & Events | Tagged ad network, advertising, advertising event, advertising network, advertising trade show, Brie Thomas, cpx interactive, CPX Interactive links, cpxinteractive, cpxinteractive.com, Gary Bembridge, IDSD, industry event, Interactive Day, Interactive Day San Diego, Internet, internet advertising, online ad network, online advertising, online advertising network, social networking, technology | Leave a comment

CPX Attends iMedia Agency Summit

Posted on June 3, 2011 by TK Hall

Recently hired West Coast CPXers share views of their first iMedia Agency experience. A special thank you to our guest contributor, Natalie Lambert, Director of Sales, LA/Texas. Brie Thomas and I attended the iMedia Summit following our first week of CPX … Continue reading →

Posted in Trade Shows & Events | Tagged ad network, advertising, advertising network, Brie Thomas, Cooking, cpx interactive, cpxinteractive, cpxinteractive.com, digital, Dr. Mitch Earleywine, events, Gary Bembridge, Humor 101, iMedia, Internet, internet advertising, keynote speaker, LA, Los Angeles, Natalie Lambert, networking sessions, online ad network, online advertising, online advertising network, Orbitz, sales, technology, Texas, TX, Weatherbug, West Coast, West Coast Sales | Leave a comment

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