Daily Archives: June 9, 2011
Rebranding for Branding….
Does Online Advertising Have a Branding Problem? 10 years ago, in an attempt to establish differentiation from traditional media that seemed to have the market cornered on brand-building, an upstart digital industry ponied up on the deliverables of performance and … Continue reading →
Posted in About CPX Interactive
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Tagged ad network, branding, cpx interactive, digital advertising, IAB, online advertising, rothenberg, strategy
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