Setting a CPXample

Our philanthropic division in review…and a quick look forward. 

We like to think of ourselves as a global online ad network with a conscience. Since our early days as a pioneer in the display advertising space, we have believed that the power to drive millions of eyeballs to online destinations creates a corresponding sense of responsibility. For this reason, we have leveraged our resources to create a corporate philanthropic division, CPXample, and thru it we have lent the power of online exposure to good causes of all kinds. 

 In the first stages of the philanthropic division’s growth, we picked specific causes to work with and served millions of no-charge impressions per month (usually 30 million) to direct scalable traffic to the cause’s website. Causes we partnered with during this early phase included; SaveDarfur.org, LiveEarth.org, The Child Rescue Network, Children’s International, and the American Diabetes Association.  

As time passed we thought it would be interesting to put some more of our own ‘skin in the game.’ We began to think about creating and promoting our own causes. One gratifying result of this initiative was our partnership with Russell Simmons and his Hip-Hop Urban Action Summit Network in creating and promoting a celebrity studded video that addressed the importance of getting out the vote leading up to the 2008 presidential election. “Vote For it ’08!” was the name of the video and the related promotion. (OF NOTE: with the help of CPX Interactive’s global network, ‘views’ of the video shot to over 1 million with a two week launch period!)

As interest grew in the CPXample project, we realized that we wanted to ‘cover more ground’ and we decided to improve how we executed our plan. In order to increase the number of causes we could spotlight every month, we launched our ‘cause aggregation blog,’ http://www.cpxample.com/. Now, we could drive millions of impressions every month to one specific location, offering multiple cause per month the chance to be spotlighted on the site while a steady stream of cause-minded folks checked in to see what was new.

Along the way we have focused on Brand Philanthropy, offered ways for interested parties to get involved in causes, pointed to places where they could donate to recovery efforts and highlighted fun and interactive ways to make the world a better place…one click at a time. 

In trying to keep up with how people choose to engage, we have added a Twitter stream and a Facebook page to the CPXample family along the way. 

As we look forward to what is in store for our philanthropic efforts in the remainder of 2011, we are very excited about the upcoming Social Good Summit, a partnership between the United Nations Foundation and Mashable. The Social Good Summit will bring together entrepreneurs, philanthropists and technologists from around the world to discuss the current and future global challenges, and how the advances in technology can help.  CPXample plans to cover the event in depth and to offer any assistance we can (with the help of the CPX Interactive network) in helping Mashable to make it a truly globally viral event. 

As we continue to grow, we are always looking for new opportunities to branch our philanthropic efforts into other directions.  You can reach out to us on our website at http://www.cpxample.com, on any of our social media pages or by emailing us at CPXample@cpxinteractive.com. 

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