A special thank you to our own Brie Thomas, Director of Sales for the contribution.
Polly Payne, Product Planner/Brand Sales enjoying the view of the Hollywood sign with other attendees.
On Saturday, August 27th 2011, CPX Interactive hosted the First Annual “End of Summer Pool Party”, at Drai’s in Hollywood, CA. Our own Gary Bembridge, EVP Sales, North America; Sharone Hadari, VP of Operations; Polly Payne, Product Planner/Brand Sales and myself, Brie Thomas, Director of Sales; were all in attendance at the event.
Sharone Hadari, VP of West Coast Operations and Brie Thomas, Director of Sales holding the CPX Interactive party favors.
Being the new West Coast Sales Director, I wanted this event to be the kick-off party of the Los Angeles marketplace. Bringing the local LA agencies and advertising professionals together and having them get to know CPX Interactive ended up being such a success. The goal was not to only introduce CPX to some potential clients & treat the existing ones, we also wanted to make a lasting impression of: “This is how CPX takes care of our clients.”
We reserved the entire upper deck overlooking the Drai’s pool with an iconic view of the Hollywood sign on a perfect summer day. Guests were greeted with CPX gift bags that included a beach ball, pool cup, CPX energy shots, and a booklet with info about our network. There was open premium bar which opened up some great conversation. Guests also enjoyed burgers, fries and snacks to munch on while they relaxed poolside.
Attendees enjoying the party held at the Drai Hotel in Hollywood, CA
Everyone appeared to be having a blast as more than 50 of LA’s advertising professionals attended the event. Some of the guests that were able to join included: Michael Kost, Global Strategist at OMD; Gary Sertyan, Media Planner at RED Interactive; Ana Lam, Assistant Planner at Initiative; and Kelly Clarke, Digital Media Director at Deutsch.
Since the event, we have a lot of upcoming meetings with the pool party attendees, and I think they are excited about the potential to partner and work with CPX Interactive. The kick-off party ended up being the kick-off to some great long term relationships in the LA marketplace.
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