CPX Interactive brings ‘Strategy is the New Creative’ to this year’s IAB Mixx 2011

CPX Interactive’s Strategy is the New Creative initiative has always been a conversation about, “The Promise of Digital” and reaching its full potential in the world of online advertising.  We recently revisited this conversation by hosting a panel discussion at the IAB MIXX 2011 Conference and Expo on October 4, 2011 at the Crown Plaza Times Square in NYC.

David Shay, our EVP of Marketing, moderated the panel discussion and opened up a conversation that explored how a pendulum counter-swing that has seen the industry rapidly move towards a pure technology-based vision of ad serving, combined with an acceptance of a poor online attribution model, now runs the risk of marginalizing the value of the human element that makes up the ‘art’ of ad placement.

Hear thoughts about the opportunities, challenges and dangers of the technology-heavy ad placement tactics currently being used from our panel of industry execs:  Zach Coelius, CEO of Triggit; Steve Latham, Founder & CEO of Encore Media Metrics; Michael L. Miller, CMO of SolutionSet MediaWhiz Partnership; and Mike Seiman, Founder and CEO of CPX Interactive.

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