Author Archives: cpxsam
Assessing the Impact of Pending Congressional Bill on Online Advertising
Last week, the IAB held its second annual Long Tail Alliance Fly-In in Washington, DC. CPX’s CEO Mike Seiman, and VP of Publisher Development, Mike Zacharski, joined other IAB member supporters, and 46 small publishers, to tell their elected officials about the importance of Internet advertising to small business growth. Continue reading
State of the U.S. Online Retail Economy in Q1 2010
Although there is still a lot of progress to be made, the U.S. online retail economy has finally begun to show some signs of recovery. Continue reading
Integrating Social Media Into Your Marketing Campaign
Although many marketers have realized the importance of social media in their overall strategy, not all of them are integrating social media with the rest of their campaign. Continue reading
Social Media Is Only One Piece of the Marketing Puzzle
Social media is great. It allows companies unprecedented opportunities to connect with their customers. But, there are certain things that social media can’t do, and we have to remember that it’s only one piece of the marketing puzzle. Continue reading
US Online Ad Spend Projected to Rebound in 2010
Last year, US online ad spending faced the first decrease since 2002. But, industry experts predict that these numbers will rebound in 2o10, as the economy becomes more stable. Continue reading
Using Lists to Optimize Your Company’s Twitter Experience
Twitter Lists allow the Twitter user to sort the people they are following into smaller lists so important tweets no longer get lost in the shuffle. Here are some tips for making the most of lists. Continue reading
eMarketer Predicts Rise in Online Ad Spending Starting in 2010
The effects of the recession have been felt in every industry, including online advertising. But, eMarketer predicts a light at the end of the tunnel, forecasting a gradual rise in US online advertising spending beginning next year. Welcome back to … Continue reading
