Author Archives: dshay

CPX Interactive CEO, Mike Seiman, asked about ‘Bubble’ for MSBNC.com Market Day

Posted on May 11, 2012 by dshay

Mike Seiman on MSNBC.com Market Day In his article, ‘Tech stock market getting a bit fizzy’ , Bill Briggs poses both sides of the ‘Bubble or No Bubble?’ debate using the recent Facebook acquisition of Instagram as a backdrop. Briggs … Continue reading →

Posted in CPX News, Home | Tagged ad network, adtech, advertising, advertising network, Bill Briggs MSNBC, cpx, cpx ad network, CPX in the news, cpx interactive, CPX Interactive links, CPX Interactive MarketDay, CPX Interactive Mike Seiman, CPX Interactive MSNBC, CPX press, cpxinteractive, cpxinteractive.com, digital, digital advertising, display advertising, Internet, internet advertising, Mike Seiman (CEO), Mike Seiman MSNBC, Mike Seiman on the bubble, online ad network, online advertising, Seiman dot com bubble, technology | Leave a comment

AdAge’s 2012 Audience Buyer’s Guide

Posted on April 11, 2012 by dshay

CPX Interactive’s spread in AdAge Audience Buyer’s Guide The 2012 Audience Buyer’s Guide is inside of this week’s AdAge issue. We encourage everyone in the industry to pick up a copy but it is also available online at the site. … Continue reading →

Posted in About CPX Interactive, Home | Tagged adage, advertising, audience buyer's guide, cpx interactive, digital marketing, online advertising | Leave a comment

Introducing CPX Incubator

Posted on April 3, 2012 by dshay

CPX Interactive Creates Advertising Technology Incubator to Support and Grow Industry Start-Ups CPX Interactive has announced an incubator initiative to support the advertising technology space. CPX will review start-ups in the sector that are in need of early funding and overhead … Continue reading →

Posted in About CPX Interactive, Home | Tagged ad network, advertising, advertising network, advertising technology, cpx, cpx ad network, CPX Incubator, cpx interactive, CPX Interactive ad:tech, CPX Interactive helps start-ups, CPX Interactive links, cpxinteractive.com, Data and analytics, Demand side platform, digital, digital advertising, Digital Creativity, display advertising, Internet, internet advertising, Mobile ad serving, online ad network, online advertising network, Rich Media, Social Gaming, Social Targeting, support advertising technology, technology, Yield Optimization | Leave a comment

CPX CEO, Mike Seiman Named Contributor to Global Research Think-Tank

Posted on January 25, 2012 by dshay

CPX CEO, Mike Seiman has been named as a contributor to the BTM Institute, a ‘global research think-tank focused exclusively on the convergence and technology.’ His first contribution is a video of him discussing what is the Institutes January topic in the Entrepreneur category: The Human … Continue reading →

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VIDEO: An Online Display Advertising Fable

Posted on January 12, 2012 by dshay

fa·ble [fey-buhl] (noun) 1. a short tale to teach a moral lesson, often with animals or inanimate objects as characters; Enjoy– from the CPX Interactive team! Tweet

Posted in About CPX Interactive, Home | Tagged ad network, advertising, advertising network, cpx, cpx ad network, cpx interactive, cpx interactive online, CPX on Social Media, cpxinteractive.com, David Shay, David Shay (EVP of Marketing), digital, digital advertising, display advertising, Internet, internet advertising, learn about display advertising, learn online advertising, learning online advertising, marketing, online ad industry, online ad network, online advertising, online advertising landscape, online advertising network, sales, social networking, technology, understanding display advertising, understanding online advertising, Video | Leave a comment

CPX Interactive First Major Distribution Partner for IP Targeting Company

Posted on October 27, 2011 by dshay

CPX Interactive has entered a relationship with predictive data solutions company, Semcasting, as a ‘first major distributor’ for the company’s new online ‘cookie-free’ targeting solution, IP Audience Zones. IP Audience Zones is a ‘breakthrough audience identification platform that maps nearly … Continue reading →

Posted in CPX News | Tagged ad network, advertising, advertising network, audience identification platform, audience targeting products CPX Interactive, cookie-free targeting, cpx, cpx ad network, CPX Initeractive, CPX Interactive new product, CPX Interactive product, CPX Interactive Semcasting, cpxinteractive.com, digital, digital advertising, display advertising, Internet, internet advertising, Internet audience targeting, IP Audience Zones, IP Data, marketing, mike zacharski, new audience targeting product, online ad network, online advertising network, online audience targeting capabilities, predictive data solution, Semcasting, targeting without cookies, technology | Leave a comment

Is Digital Just Following A Predictable Transformational Arc?

Posted on June 22, 2011 by dshay

VIDEO: Jack Myers on Digital Transformation In this recent interview for iMediaconnection, media industry thought leader, Jack Myers, presents a macro view of the digital advertising industry. He explains that when the digital ‘revolution’ is viewed against other transformational shifts … Continue reading →

Posted in About CPX Interactive | Tagged cpx interactive, digital, iMedia, imediaconnection, jack myers, online advertising | Leave a comment

PRESS RELEASE: CPX Interactive Exec Takes High Profile Roles in IAB US and IAB EU

Posted on June 16, 2011 by dshay

Rob Rasko, CPX Interactive’s President & COO, appointed to IAB US Board of Directors and Named Co-Chair of IAB EU Brand Advertising Committee. New York, NY, June 16, 2011 –(PR.com)– With offices in the US, Spain, Germany, Italy, and Turkey, … Continue reading →

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In An Interactive World, User Experience IS the Brand

Posted on June 14, 2011 by dshay

…User Experience IS the Brand Is it ‘digital marketing’ or ‘interactive marketing’? I am never sure which is better to use, so I use them interchangeably. The confusion is understandable–I guess. The world of digital marketing ushered in the completely new … Continue reading →

Posted in About CPX Interactive | Tagged ad network, advertising, advertising network, brand advertiser, brand strategy, branding, cpx, cpx interactive, CPX Interactive links, cpxinteractive, cpxinteractive.com, digital design, digital marketing, Fjord, Internet, internet advertising, MediaPoat, Olof Schybergson, online ad network, online advertising network, rebranding, strategy, strategy is the new creative, technology, user experience | Leave a comment

Bridging the (Imaginary) Chasm Between Online And Branding

Posted on June 13, 2011 by dshay

Bridging the (Imaginary) Chasm… There seem to be daily additions to the growing call for online advertising (and for display, specifically) to address the gap between how it sells/measures itself and how brands want it to be sold and measured. … Continue reading →

Posted in About CPX Interactive | Tagged ad network, Adexchanger, adexchanger.com, advertising, advertising network, brand marketer, cpx, cpx interactive, cpxinteractive.com, digital, Digitas, display advertising, Internet, internet advertising, Norman de Greve, online, online ad network, online advertising, online advertising network, online space, strategy is the new creative, technology | Leave a comment

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