Author Archives: dshay

CPX CEO, Mike Seiman Named Contributor to Global Research Think-Tank

Posted on January 25, 2012 by dshay

CPX CEO, Mike Seiman has been named as a contributor to the BTM Institute, a ‘global research think-tank focused exclusively on the convergence and technology.’ His first contribution is a video of him discussing what is the Institutes January topic in the Entrepreneur category: The Human … Continue reading →

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VIDEO: An Online Display Advertising Fable

Posted on January 12, 2012 by dshay

fa·ble [fey-buhl] (noun) 1. a short tale to teach a moral lesson, often with animals or inanimate objects as characters; Enjoy– from the CPX Interactive team!

Posted in About CPX Interactive | Tagged ad network, advertising, advertising network, cpx, cpx ad network, cpx interactive, cpx interactive online, CPX on Social Media, cpxinteractive.com, David Shay, David Shay (EVP of Marketing), digital, digital advertising, display advertising, Internet, internet advertising, learn about display advertising, learn online advertising, learning online advertising, marketing, online ad industry, online ad network, online advertising, online advertising landscape, online advertising network, sales, social networking, technology, understanding display advertising, understanding online advertising, Video | Leave a comment

CPX Interactive First Major Distribution Partner for IP Targeting Company

Posted on October 27, 2011 by dshay

CPX Interactive has entered a relationship with predictive data solutions company, Semcasting, as a ‘first major distributor’ for the company’s new online ‘cookie-free’ targeting solution, IP Audience Zones. IP Audience Zones is a ‘breakthrough audience identification platform that maps nearly … Continue reading →

Posted in CPX News | Tagged ad network, advertising, advertising network, audience identification platform, audience targeting products CPX Interactive, cookie-free targeting, cpx, cpx ad network, CPX Initeractive, CPX Interactive new product, CPX Interactive product, CPX Interactive Semcasting, cpxinteractive.com, digital, digital advertising, display advertising, Internet, internet advertising, Internet audience targeting, IP Audience Zones, IP Data, marketing, mike zacharski, new audience targeting product, online ad network, online advertising network, online audience targeting capabilities, predictive data solution, Semcasting, targeting without cookies, technology | Leave a comment

Is Digital Just Following A Predictable Transformational Arc?

Posted on June 22, 2011 by dshay

VIDEO: Jack Myers on Digital Transformation In this recent interview for iMediaconnection, media industry thought leader, Jack Myers, presents a macro view of the digital advertising industry. He explains that when the digital ‘revolution’ is viewed against other transformational shifts … Continue reading →

Posted in About CPX Interactive | Tagged cpx interactive, digital, iMedia, imediaconnection, jack myers, online advertising | Leave a comment

PRESS RELEASE: CPX Interactive Exec Takes High Profile Roles in IAB US and IAB EU

Posted on June 16, 2011 by dshay

Rob Rasko, CPX Interactive’s President & COO, appointed to IAB US Board of Directors and Named Co-Chair of IAB EU Brand Advertising Committee. New York, NY, June 16, 2011 –(PR.com)– With offices in the US, Spain, Germany, Italy, and Turkey, … Continue reading →

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In An Interactive World, User Experience IS the Brand

Posted on June 14, 2011 by dshay

…User Experience IS the Brand Is it ‘digital marketing’ or ‘interactive marketing’? I am never sure which is better to use, so I use them interchangeably. The confusion is understandable–I guess. The world of digital marketing ushered in the completely new … Continue reading →

Posted in About CPX Interactive | Tagged ad network, advertising, advertising network, brand advertiser, brand strategy, branding, cpx, cpx interactive, CPX Interactive links, cpxinteractive, cpxinteractive.com, digital design, digital marketing, Fjord, Internet, internet advertising, MediaPoat, Olof Schybergson, online ad network, online advertising network, rebranding, strategy, strategy is the new creative, technology, user experience | Leave a comment

Bridging the (Imaginary) Chasm Between Online And Branding

Posted on June 13, 2011 by dshay

Bridging the (Imaginary) Chasm… There seem to be daily additions to the growing call for online advertising (and for display, specifically) to address the gap between how it sells/measures itself and how brands want it to be sold and measured. … Continue reading →

Posted in About CPX Interactive | Tagged ad network, Adexchanger, adexchanger.com, advertising, advertising network, brand marketer, cpx, cpx interactive, cpxinteractive.com, digital, Digitas, display advertising, Internet, internet advertising, Norman de Greve, online, online ad network, online advertising, online advertising network, online space, strategy is the new creative, technology | Leave a comment

Does Google’s bullishness bode well for display?

Posted on June 10, 2011 by dshay

Does Google’s bullishness bode well for display? With Google’s purchase of Demand Side Platform, Invite Media, last year it was pretty clear that their ultimate commitment to the display landscape will continue to grow beyond the independantly impressive AdSense platform … Continue reading →

Posted in About CPX Interactive, Industry News | Tagged admeld, cpx interactive, Display, google, IAB, invte media, online advertising | Leave a comment

Rebranding for Branding….

Posted on June 9, 2011 by dshay

Does Online Advertising Have a Branding Problem? 10 years ago, in an attempt to establish differentiation from traditional media that seemed to have the market cornered on brand-building, an upstart digital industry ponied up on the deliverables of performance and … Continue reading →

Posted in About CPX Interactive | Tagged ad network, branding, cpx interactive, digital advertising, IAB, online advertising, rothenberg, strategy | 1 Comment

eMarketer: US Online Ad Spend Poised to Grow 20% in 2011

Posted on June 8, 2011 by dshay

Bright Future of Online Advertising says eMarketer eMarketer released a report today that will bring a collective smile to the online advertising industry. The report, which benchmarks its US online ad spending projections against data from the Interactive Advertising Bureau and PricewaterhouseCoopers, predicts … Continue reading →

Posted in About CPX Interactive, Advertising, Industry News | Tagged ad network, ad spend, ad spend chart, ad spend graph, ad spend visual, advertising industry, advertising network, cpx, cpx interactive, cpxinteractive, cpxinteractive.com, digital, digital advertising, display advertising, emarketer, events, Internet, internet advertising, online ad network, online advertising, online advertising network, technology | 1 Comment

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