Author Archives: dshay

CPX Interactive CEO, Mike Seiman, asked about ‘Bubble’ for MSBNC.com Market Day

Mike Seiman on MSNBC.com Market Day In his article, ‘Tech stock market getting a bit fizzy’ , Bill Briggs poses both sides of the ‘Bubble or No Bubble?’ debate using the recent Facebook acquisition of Instagram as a backdrop. Briggs … Continue reading

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AdAge’s 2012 Audience Buyer’s Guide

CPX Interactive’s spread in AdAge Audience Buyer’s Guide The 2012 Audience Buyer’s Guide is inside of this week’s AdAge issue. We encourage everyone in the industry to pick up a copy but it is also available online at the site. … Continue reading

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Introducing CPX Incubator

CPX Interactive Creates Advertising Technology Incubator  to Support and Grow Industry Start-Ups CPX Interactive has announced an incubator initiative to support the advertising technology space. CPX will review start-ups in the sector that are in need of early funding and overhead … Continue reading

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CPX CEO, Mike Seiman Named Contributor to Global Research Think-Tank

CPX CEO, Mike Seiman has been named as a contributor to the BTM Institute, a ‘global research think-tank focused exclusively on the convergence and technology.’ His first contribution is a video of him discussing what is the Institutes January topic in the Entrepreneur category: The Human … Continue reading

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VIDEO: An Online Display Advertising Fable

fa·ble [fey-buhl] (noun) 1. a short tale to teach a moral lesson, often with animals or inanimate objects as characters; Enjoy– from the CPX Interactive team! Tweet

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CPX Interactive First Major Distribution Partner for IP Targeting Company

CPX Interactive has entered a relationship with predictive data solutions company, Semcasting, as a ‘first major distributor’ for the company’s new online ‘cookie-free’ targeting solution, IP Audience Zones. IP Audience Zones is a ‘breakthrough audience identification platform that maps nearly … Continue reading

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Is Digital Just Following A Predictable Transformational Arc?

VIDEO: Jack Myers on Digital Transformation In this recent interview for iMediaconnection, media industry thought leader, Jack Myers, presents a macro view of the digital advertising industry. He explains that when the digital ‘revolution’ is viewed against other transformational shifts … Continue reading

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PRESS RELEASE: CPX Interactive Exec Takes High Profile Roles in IAB US and IAB EU

Rob Rasko, CPX Interactive’s President & COO, appointed to IAB US Board of Directors and Named Co-Chair of IAB EU Brand Advertising Committee. New York, NY, June 16, 2011 –(PR.com)– With offices in the US, Spain, Germany, Italy, and Turkey, … Continue reading

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In An Interactive World, User Experience IS the Brand

…User Experience IS the Brand Is it ‘digital marketing’ or ‘interactive marketing’? I am never sure which is better to use, so I use them interchangeably. The confusion is understandable–I guess. The world of digital marketing ushered in the completely new … Continue reading

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Bridging the (Imaginary) Chasm Between Online And Branding

Bridging the (Imaginary) Chasm… There seem to be  daily additions to the growing call for online advertising (and for display, specifically) to address the gap between how it sells/measures itself and how brands want it to be sold and measured. … Continue reading

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