Last week, a press release reported on some of the new strategic changes taking place within the company and a realignment of our C-level executives as we begin to move forward into the next phase of the online display advertising space.

–(PR.com)– The changes come at a time when the company is beginning the unification of its global sales efforts, a move designed to leverage the synergies that exist between the traditionally independent silos of performance and brand advertising in the online realm.  CEO and Chairman, Mike Seiman, explains, “For a long time the industry has assumed that ‘branding’ and ‘performance’ were distinct entities.  The truth is, however, that they are two different tactical directions that ultimately both support the strategy of driving revenue to the bottom line.  With our new team in place, we are set to create significant synergies from value we have always offered on both sides of that tactical equation.”

READ ENTIRE PRESS RELEASE

President and COO, Rob Rasko, discusses the evolution of the CPX Interactive technology platform. This video was filmed as part of an interview series at CPX Interactive’s 2010 Global Management Conference.

CPX Interactive President & COO discusses the evolution of the online ad networks’ technology platform. This video was filmed as part of an interview series at the company’s 2010 global management conference.

Video: Jeffrey Reitzen on the Evolution of CPA

CPX Interactive’s VP of Sales, CPA Division, Jeffrey Reitzen, talks about what CPA clients are looking for, the evolution of CPA and the differences between traditional and online media. This video was filmed as part of a series of interviews at the company’s 2010 management conference.

CPX Interactive CEO, Mike Seiman, has been selected as a semi-finalist for Ernst & Young Entrepreneur of the Year in Metro New York for the second year in a row. The awards program, which is in its 24^th year, recognizes entrepreneurs who demonstrate extraordinary success in the areas of innovation, financial performance and personal commitment to their businesses and communities.

Mike will join his fellow semi-finalists at a judging reception next week, and when the finalists are selected, they will be honored at an Awards Banquet on June 15^th. Mike is honored to be recognized as an exemplary business leader:

“Being nominated again for E&Y Entrepreneur of the Year is not only exciting for me personally, but for all of CPX. The incredible work done by the employees of CPX has helped create an amazing atmosphere to truly grow a global organization.   We should all be proud of this win as it is a true testament to the highly successful business we have created at CPX,” Mike said.

Recently, CPX Interactive CEO & Co-Founder, Mike Seiman, spoke with the Long Island Exchange about utilizing local advertising.  He shared some tips for Long Island’s small and medium-size businesses looking to advertise online.

Tell us about CPX Interactive. Why do business owners come to CPX?

Mike Seiman: We’re an intermediary between advertisers and Internet publishers. We provide the technology and the service between both sides. We close the deal and have the technology to optimize and run the advertising campaign across the networks we work with.

How has the industry changed since you started the company?

Mike Seiman: It’s expanded a lot. There’s a lot more diversification. You have hundreds of thousands of websites, you have a lot more targeting capabilities, and people are interested in data and measuring the types of users. It’s gotten more intricate, more ROI-focused, and a lot more targeted. In the beginning, it was just: “Okay, let’s place an ad and see what happens.”

Read the rest of Mike’s interview here.

Next month, Sid Fein, CPX Interactive’s EVP of Technology, will be speaking at the 4th annual SugarCon. The conference brings together SugarCRM users, developers, partners, and experts from around the world. This year, it will take place April 12-14 at the Palace Hotel in San Fransisco, CA.

Sid will be speaking at the session called: Case Study: Using Sugar as a Transactional Platform, which takes place on Tuesday, April 13 from 4:00-4:40 pm in the Marina Room.

CPX is a major user of the SugarCRM system, and it has played an essential role in the development of our proprietary ad management platform, CPX adROIt.

“SugarCRM is a significant technology at CPX Interactive enabling our staff to increase the level of service and efficiency that we provide to our Advertisers and Publishers,” Sid said.

Break a leg, Sid!

CPX’s COO & President, Rob Rasko, recorded this message for the OM Expo, which took place in Madrid at the end of February. He begins in Spanish and later switches to English, as he talks about ad networks, platforms, CPX Interactive and the future of online media buying.

Looking to solidify its commitment to a robust North American corporate footprint, CPX taps industry veteran to lead sales development efforts.

New York, NY, February 25, 2010–CPX Interactive has named Gary Bembridge, industry veteran and former sales manager for MSN, as Executive Vice President of Sales. Bembridge’s hiring is part of CPX’s mission to provide market-specific service to major brands and agencies across the globe.  Bembridge will focus on developing new sales and support teams in major North American markets, including Detroit, Chicago, Miami and San Francisco.

Read the full press release here.

CPX CEO, Mike Seiman, has been selected as an honoree of the Commission on Independent Colleges and Universities Alumni Hall of Distinction, and will be recognized at a special ceremony on March 1. The Independent Sector Hall of Distinction includes more than 150 business, community, and government leaders who are graduates of colleges and universities across New York.  Mike, a Hofstra alum, will be recognized at an awards ceremony at the New York State Capitol. In attendance will be William Stachowski, New York State Senator, and Robin Schimminger, New York State Assemblyman.  CPX Interactive congratulates Mike on this honor!