By Carlton Hickman
CTO & Co-Founder, CPX Interactive

Carlton Hickman (CTO & Co-Founder, CPX Interactive) and Tyler Nelson

Last July, I had the honor of speaking at the 99th Annual NAACP Conference. I spoke to an audience of youth delegates about the importance of exercising the right to vote, and showed them the PSA from CPX’s “Vote For It! ’08” campaign. The room was filled with motivated, intelligent, young people, and I enjoyed meeting many of them. Before I gave my speech, I was introduced by Tyler Nelson, the President of the Cincinnati Youth Council. Tyler was poised and charismatic, and I remember being very impressed with him.

It comes as no surprise that he is now being featured in a new television series on MTV called “Taking the Stage.” The reality show focuses on students from the Cincinnati School for Creative and Performing Arts. I’m sure Tyler’s natural energy and vibrant personality will take him far, and I wish him the best of luck in the future.

[youtube=http://www.youtube.com/watch?v=-u-vpZbNJ6M]

A company’s mission statement should act as a compass for its growth and evolution. Without a clear mission to guide it, a company can, too easily, run astray of its plotted course. And yet, a mission statement that is too constricting may not allow a company to reach its highest potential.

Here is CPX Interactive’s mission statement:

Our mission is to achieve and maintain a position of unparalleled excellence within the interactive marketing space.

To accomplish this, we will consistently demonstrate the highest levels of integrity, operational transparency and value delivery… to both our advertisers and publishers.

Our vision includes the development of new and innovative interactive strategies, processes and platforms that deliver on, and leverage, these goals.

There isn’t much we can add to THIS picture of a sign that Best Buy electronic chain has started posting in their stores.

Found this while doing research on how to keep this blog fresh.  They are really good tips to anyone interested in how to make a corporate blog valuable to their clients, customers, employees or industry followers.

1. CPX Interactive website
2. CPX Interactive on WordPress.com
3. CPX Interactive on PR.com (recent releases)
4. CPX Interactive on PRWeb (older releases)
5. CPX Interactive on Flicker
6. CPX in Advertising Age Network & Exchange Guide
7. CPX on CNBC
8. CPX Interactive YouTube Channel
9. CPX produces Vote For It! ’08
10. CPX Interactive honored by Inc. Magazine
11. CPX Interactive on Tumblr
12. CPX Interactive and Philanthropy

Check out the CPX pens featured prominently in this collection put together from the recent ad:tech trade show in NYC. We think they hold up pretty well against the competition….

SEE THE CPX INTERACTIVE PEN FEATURED HERE

WESTBURY, N.Y., Aug 21, 2008 /PRNewswire via COMTEX/ — Online ad network’s video campaign “crosses over” to traditional media outlet

Progressive online ad network, CPX Interactive, announced today that the get-out-the-vote PSA created in partnership with the Hip-Hop Summit Action Network is currently being distributed by Time Warner Cable across the cable giant’s extensive national network. The video, called Vote For It! ’08, will air through the end of August on targeted TWC carried channels including CNN, MTV, BET and VH1.

As a progressive online ad network and global marketing company, CPX Interactive is redefining the online advertising landscape.

By layering the development and execution of cutting edge online strategies on top of its own global distribution model, CPX ensures advertisers success on any metric, while efficiently monetizing 100% of its publishers’ inventory – from premium to remnant.

CPX Interactive delivers more than 27 billion impressions to more than 200 million unique users in more than 60 countries every month, and has recently been named #71 on Inc. Magazine’s list of the 5000 fastest growing private companies in America.

originally posted 7/26/07

Here at CPX Interactive, we often discuss what we call “The High Profile Fallacy.” This misconception – so common that it deserves its own moniker – is the belief that “That which I need, is that which I know…”

To believe this is to believe that only those things important enough to create a blip on our own radar could possibly hold value to us. But adhering rigidly to this view would mean foreclosing the opportunity to discover new truths…and, therefore, new value.

This is why we always feel a little sad to hear a mediabuyer explain that her client only wants recognizable, or “high profile” sites on a media buy. Sure… if your campaign is directed at sports enthusiasts, then going directly to a well-known sports portal will get you exposure to your core audience…guaranteed…but at what price?

Doesn’t the baseball fanatic who religiously logs onto that high-priced mainstream portal to check the latest sports headlines also surf over to his social network page? Or his favorite band’s page? Or check out news about his favorite comedian’s new movie? Or find time to visit his preferred gaming site to see who has the latest high scores? And is it really worth 10X the CPM to reach him on the sports portal then to reach him on the gaming site …or the movie review site…or the social network page?

Our experience shows that putting your ad in front of a user who has shown, by his behavior, that he is within your targeted psychographic, is statistically just as effective, no matter where you reach him. So then why would a client want to spend more of his money to get the same result? And there you have it… the “High Profile Fallacy!” The underlying belief that paying more for something that has a larger buzz is inherently better.

Smaller sites, with their extremely targeted demo- and psychographic audiences, can deliver your audience extremely efficiently. They typically have very small, if any, advertising budgets of their own, however. And so they take advantage of the power of joining and ad network like CPX Interactive. We, in turn, are able to leverage the power of aggregating the inventory of thousands of these highly targeted, smaller websites. Coupling this access to huge amounts of targeted inventory with our own technology that allows us to dynamically “ratchet down” the conversion efficiency of a campaign in real-time, we are able to offer mediabuyers a campaign driven by ROI rather than the by name recognition.

We understand the difficulty of trying to teach old dogs new tricks. And we understand that teaching a new trick is particularly difficult when one’s job is dependant on that old dog remaining comfortable with us. But we also know how happy that same old dog can be when he finds himself in that most unusual of positions…having, after so many years of believing “that which I need, is that which I know,” suddenly realizing “that which I needed, was that which I didn’t know…until now!”

A magazine cannot contain an infinite number of pages…

A television show cannot contain an infinite number of commercial spots…

In contrast, however, there really are no limits to how many “impressions deep”  website publishers can monetize their ad space inventory…so long as there is a supply of both advertisers who are ready to pay a reasonable price for the inventory AND a mutually rewarding process though which avertisers and pubishers can interact.

This “limitless” supply of online inventory is the natural winner in a marketing landscape that increasing sees a tightening view of return on advertisng dollars.