Flip through the book below (by clicking on the bottom right corner of each page) to see the evolution of our X ads, and be sure to check out CPX’s new splash page: www.nameyourmetric.com.

Welcome back to the CPX Interactive Blog! If you haven't already, you may want to subscribe to our RSS feed, and be sure to connect with CPX across the Web! Thanks for visiting!

originally posted May 2008

CPX Interactive announces the launch of a new division of the company, CPXample, committed to lending its considerable resources to worthy causes and charities.

Each month, CPXample will spotlight one forward-leaning, hard-working, positive, Internet-based entity (usually not-for profit, but not necessarily) that is trying to make a difference. Over the course of the month, CPX Interactive will donate 50,000,000 ad placements across its vast network of more than 5,000 websites to the entity. CPX reaches over 195 global unique monthly users and serves over 24 billion monthly global impressions.

CPXample has already lined up its first two beneficiaries. SaveDarfur.org, a champion of the global effort to raise awareness of the tragedy in The Sudan, will receive 50,000,000 free network impressions in October, and Liveearth.org, the advocates dedicated to a global campaign raising awareness for the climate crisis, will receive 50,000,000 ad placements in November. Both campaigns are designed to drive petition signatures and each would carry a conservatively estimated retail value of approximately $50,000.

“CEO and co-founder, Mike Seiman, sums it up best this way, “We know that the power to significantly affect the flow of huge amounts of targeted traffic on the Internet is, in fact, a great responsibility…and we take that responsibility seriously. This company was founded on the ideals of unity [the company's parent company is named B.U.D.S. -- for Brothers Unda Da Skin] and we are thrilled to be in a position to put teeth behind those ideals.”

CTO and network co-founder, Carlton Hickman explains, “There are a lot of good people doing good things out there. If we can leverage the power of the network to lend a hand, then we’ll call this initiative a success.”

Next on the list for the newest division of this progressive online ad network? VP of Marketing, David Shay, says “We are planning an unprecedented ‘Get Out The Vote’ campaign for early next year. We don’t want to divulge the details yet, but we guarantee it will be pretty cutting edge stuff.”

originally posted 7/10/07

Some of the largest players in the ad network space only monetize a publisher’s premium inventory – the first few impressions per unique visitor. Most often, the remaining non-premium (also known as “remnant”) inventory is defaulted either to unmonetized “house” ads or daisy-chained down to other networks.It is not surprising, then, that a recent study conducted by Forrester Research, Inc. indicates that 25 percent of online advertising inventory is never actually sold.

CPX Interactive is the largest global online ad network proactively serving the non-premium display ad market and dedicated to efficiently monetizing 100% of publishers’ inventory.

If other networks are interested in monetizing only the “low hanging fruit” of premium impressions, CPX has developed unparalleled skill in monetizing the remaining fruit on the tree. CPX’s proprietary process includes arbitraging non-premium inventory, conducting targeted traffic analysis, developing and honing specific conversion-focused creative, and parlaying years of historical data and learning into dynamically optimized performance-based campaigns that maximize publisher revenue for inventory that would otherwise be written off as valueless.

A well-placed equity firm in the industry estimates that the non-premium display market will be the fastest growing segment of the overall online advertising market from 2006-2011, growing at a 28% CAGR to $7.6B, which represents 12% of a $60.1B estimate for the total online ad market in 2011

It may be more of a challenge than some industry players are willing go after…but that’s a lot of fruit!