Category Archives: Philosophy

Rediscovering What We Know: The Basics of Working With an Ad Network

Posted on August 4, 2011 by TK Hall

Getting back to the Basics of Working With an Ad Network… A few months ago, I was reading a great book called, The New Rules of Marketing and PR, by David Meerman Scott. After the first few chapters, I felt … Continue reading →

Posted in Philosophy | Tagged ad network, ad network basics, ad network campaign, adotas, advertising, advertising network, cpx interactive, cpxinteractive, cpxinteractive.com, digital, digital marketing, digital online advertising, Internet, internet advertising, online ad network, online advertising, online advertising campaign, online advertising network, online marketing strategy, understanddinig how an ad network works, what do ad networks do?, what is an ad network, working with an ad network | Leave a comment

CPX CEO speaks with iMediaConnection at ad:tech NYC

Posted on November 15, 2010 by dshay

VIDEO: CPX CEO, Mike Seiman interviewed at ad:tech NYC The folks at iMediaConnection caught up with CPX CEO, Mike Seiman, and had a couple of questions for him, including why we are doing our “Strategy is the New Creative’ workshop … Continue reading →

Posted in Philosophy | Tagged adtech, cpx interactive, mike seiman, strategy is the new creative | Leave a comment

Press Coverage of ‘Strategy is the New Creative’ workshop/conversation

Posted on November 11, 2010 by dshay

We are extremely pleased with the coverage our industry workshop, ‘Strategy is the New Creative,’ is receiving. The idea that we, as an industry, must accept our role in educating advertisers and agencies on the truly new branding/engagement possibilities represented … Continue reading →

Posted in CPX News, Philosophy | Tagged cpx interactive, mike seiman, rob rasko, strategy is the new creative | Leave a comment

Your Metric is the Only X

Posted on November 3, 2009 by admin

An interactive look at CPX’s ad campaign which stresses our philosophy that your metric is the only X. Continue reading →

Posted in Philosophy | Tagged advertising, cpx interactive, online ad network | Leave a comment

CPX Interactive launches philanthropic division — CPXample

Posted on October 12, 2008 by cpxinteractive

originally posted May 2008 CPX Interactive announces the launch of a new division of the company, CPXample, committed to lending its considerable resources to worthy causes and charities. Each month, CPXample will spotlight one forward-leaning, hard-working, positive, Internet-based entity (usually … Continue reading →

Posted in About CPX Interactive, Philanthropy (CPXample), Philosophy | Tagged ad network, advertising network, cpx interactive, cpxample, cpxinteractive, online ad network, online advertising, online advertising network | Comments Off

The value of “Higher Growing” Fruit….

Posted on October 12, 2008 by cpxinteractive

originally posted 7/10/07 Some of the largest players in the ad network space only monetize a publisher’s premium inventory – the first few impressions per unique visitor. Most often, the remaining non-premium (also known as “remnant”) inventory is defaulted either … Continue reading →

Posted in About CPX Interactive, Industry News, Philosophy | Tagged About CPX Interactive, ad network, advertising network, cpx interactive, cpxinteractive, David Shay (EVP of Marketing), online advertising | Leave a comment

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