Category Archives: Philosophy

Rediscovering What We Know: The Basics of Working With an Ad Network

Getting back to the Basics of Working With an Ad Network… A few months ago, I was reading a great book called, The New Rules of Marketing and PR, by David Meerman Scott.  After the first few chapters, I felt … Continue reading

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CPX CEO speaks with iMediaConnection at ad:tech NYC

VIDEO: CPX CEO, Mike Seiman  interviewed at ad:tech NYC The folks at iMediaConnection caught up with CPX CEO, Mike Seiman, and had a couple of questions for him, including why we are doing our “Strategy is the New Creative’ workshop … Continue reading

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Press Coverage of ‘Strategy is the New Creative’ workshop/conversation

We are extremely pleased with the coverage our industry workshop, ‘Strategy is the New Creative,’ is receiving. The idea that we, as an industry, must accept our role in educating advertisers and agencies on the truly new branding/engagement possibilities represented … Continue reading

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Your Metric is the Only X

An interactive look at CPX’s ad campaign which stresses our philosophy that your metric is the only X. Continue reading

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CPX Interactive launches philanthropic division — CPXample

originally posted May 2008 CPX Interactive announces the launch of a new division of the company, CPXample, committed to lending its considerable resources to worthy causes and charities. Each month, CPXample will spotlight one forward-leaning, hard-working, positive, Internet-based entity (usually … Continue reading

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The value of “Higher Growing” Fruit….

originally posted 7/10/07 Some of the largest players in the ad network space only monetize a publisher’s premium inventory – the first few impressions per unique visitor. Most often, the remaining non-premium (also known as “remnant”) inventory is defaulted either … Continue reading

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