Category Archives: Industry News
Does Google’s bullishness bode well for display?
Does Google’s bullishness bode well for display? With Google’s purchase of Demand Side Platform, Invite Media, last year it was pretty clear that their ultimate commitment to the display landscape will continue to grow beyond the independantly impressive AdSense platform … Continue reading
Assessing the Impact of Pending Congressional Bill on Online Advertising
Last week, the IAB held its second annual Long Tail Alliance Fly-In in Washington, DC. CPX’s CEO Mike Seiman, and VP of Publisher Development, Mike Zacharski, joined other IAB member supporters, and 46 small publishers, to tell their elected officials about the importance of Internet advertising to small business growth. Continue reading
E-Marketer on Ad Targeting
The benefits of targeting are clear, for both advertisers and publishers. As seen below, more than 60% of agencies were able to increase their clients’ online display ad spending budget as a result of audience targeting. Continue reading
State of the U.S. Online Retail Economy in Q1 2010
Although there is still a lot of progress to be made, the U.S. online retail economy has finally begun to show some signs of recovery. Continue reading
Mike Seiman Speaks: The Exponential Growth of Advertising
This past weekend, I had the pleasure of attending the DC Summit Series, an amazing gathering of some of the youngest and brightest entrepreneurs to ever grace this world. Continue reading
Upcoming IAB Long Tail Alliance Webinars
CPX Interactive is a major supporter of the IAB Long Tail Alliance, and we strongly encourage becoming a part of this innovative group. One of the many benefits of joining the Alliance is the wealth of webinars they offer. Three webinars will be offered in April. Read on to find out more about them. Continue reading
Join the IAB Long Tail Alliance
In October, we wrote a post about our support of a great new group called the IAB Long Tail Alliance. Today, we wanted to provide some more information on the benefits of joining. Continue reading
US Online Ad Spend Projected to Rebound in 2010
Last year, US online ad spending faced the first decrease since 2002. But, industry experts predict that these numbers will rebound in 2o10, as the economy becomes more stable. Continue reading
