Category Archives: Ad Networks
Mike Seiman Speaks: On the Future of Display Advertising
CPX CEO, Mike Seiman, predicts the future of display advertising. What he thinks will happen to DSPs and ad networks in the next 24 months. Continue reading →
High-Profile Publishers Call For The Demise Of Ad Networks At The Industry’s (And Their Own) Peril
CPX Interactive President and COO, Rob Rasko sounds off on the growing chorus of high-profile publishers calling for the demise of Ad Networks. Rasko addresses the value that Ad Networks bring to the industry and the reasons they remain a … Continue reading →
The End That Didn’t Come: How Ad Nets Have Survived the Recession
This was supposed to be the year when ad networks would cease to exist, and when publishers would cut their ties. But, not only have we survived, we have also prospered. In an article on MediaWeek.com, Mike Shields explains that … Continue reading →
Survey of Online Media’s Major Players Shows Ad Network Use on the Rise
This week, online ad network and technology provider, Collective Media, released the findings of a survey designed ”to better understand the role and value of online advertising networks for both interactive agencies and advertisers.” The survey was conducted by independent marketing research firm, Sterling … Continue reading →
CPX Interactive’s Rob Rasko on Smart Ad Networks
In his blog post entitled “6 Things Smart Ad Networks Should Be Doing to Ensure Success in 2009,” CPX Interactive President, Rob Rasko, lays out a road map of priorities for those members of the ad network community that want … Continue reading →
6 Things Smart Ad Networks Should Do to Ensure Success in 2009
By Rob Rasko President and COO, CPX Interactive Despite a seeming barrage of predictions to the contrary, ad networks have emerged as essential players in the online ad space. With unprecedented access to advertisers, publishers and agencies, all three parties … Continue reading →
CPX Interactive Is Second Fastest Growing Ad Network in 2008
AdExchanger.com recently compiled a chart of comScore data comparing ad network performance in February 2008 to February 2009. The chart shows that CPX Interactive was the second fastest growing ad network over this time frame. CPX’s percentage change in both … Continue reading →
CPX Interactive CEO Mike Seiman on Ad Network and Agency Relations
An article by Mike Seiman, CEO & Co-Founder of online ad network, CPX Interactive, entitled ‘Where to draw the line between ad networks and agencies,’ is currently featured on iMedia Connection. In the article, Mike discusses the current competitive tension … Continue reading →
