Category Archives: Advertising

eMarketer: US Online Ad Spend Poised to Grow 20% in 2011

Posted on June 8, 2011 by dshay

Bright Future of Online Advertising says eMarketer eMarketer released a report today that will bring a collective smile to the online advertising industry. The report, which benchmarks its US online ad spending projections against data from the Interactive Advertising Bureau and PricewaterhouseCoopers, predicts … Continue reading →

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Mike Seiman Speaks: The Exponential Growth of Advertising

Posted on May 19, 2010 by admin

This past weekend, I had the pleasure of attending the DC Summit Series, an amazing gathering of some of the youngest and brightest entrepreneurs to ever grace this world. Continue reading →

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US Online Ad Spend Projected to Rebound in 2010

Posted on January 25, 2010 by cpxsam

Last year, US online ad spending faced the first decrease since 2002. But, industry experts predict that these numbers will rebound in 2o10, as the economy becomes more stable. Continue reading →

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The ‘Art’ (vs. ‘Science’) of Getting the Click

Posted on October 21, 2009 by admin

In his article Online Ads Not Working for You? Blame the Creative, Kunur Patel discusses a study that finds that ad placement may be less important than design when it comes to making the big impact that advertisers want. We agree completely. Continue reading →

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eMarketer Predicts Rise in Online Ad Spending Starting in 2010

Posted on October 19, 2009 by cpxsam

The effects of the recession have been felt in every industry, including online advertising.  But, eMarketer predicts a light at the end of the tunnel, forecasting a gradual rise in US online advertising spending beginning next year.

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Name Your Metric!

Posted on October 2, 2009 by admin

A recent comScore study found that the number of people who click on display ads has fallen to 16%. The release of this study is no surprise to CPX Interactive. In fact, our most recent ad campaign highlights our belief that every client may have a unique success metric. Continue reading →

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Privacy & Consumer Advocacy Groups Propose Web Tracking Legislation

Posted on September 9, 2009 by cpxsam

Major advertising industry groups are putting their heads together to determine the best method for improving self-regulation. However, there are a number of privacy and consumer advocacy groups who are in favor of legislation. Continue reading →

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Internet Users Spend Most Time on E-mail Ads, Least on Homepage Ads

Posted on August 28, 2009 by admin

According to this survey, ads on mail and instant messaging sites are catching the attention of Internet users, and keeping it the longest. On the other end of the spectrum… Continue reading →

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Study Finds Smaller Online Ads May Work Better

Posted on August 21, 2009 by admin

A study of online display ad campaigns found that smaller ads, “half banners” (234 x 60) and rectangles (180 x 150), were more effective than larger ads like leaderboards and skyscrapers. Continue reading →

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Trust of Online Advertising On the Rise

Posted on August 3, 2009 by admin

People from around the world have greater trust in online advertising now than in the past. Although, there is still room to grow, the worldwide attitude towards online advertising has improved. For more, read What Advertising Do Consumers Trust? from … Continue reading →

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