Throughout Q3, our philanthropic division, CPXample^TM, is shining the spotlight on brands who are giving back. This initiative is two part, and exemplifies our belief in the old adage that “with power, comes responsibility.”

The first part of the initiative is a series of articles on our philanthropic website, CPXample.org. We are featuring many well-known companies who are leveraging their success and brand recognition to do good. Some work through their own foundations, while others partner with non-profits.  Causes run the gamut from education, to the environment, to cancer care. A number of companies not only do their own work in the community, but also help others give back. Thus far, we have featured Ford, Taco Bell, Domino’s, Starbucks, and Procter & Gamble, with many more to come.

The second part of the initiative is an online campaign of interactive survey-style ads that will begin running soon, and go through Q3. The ads ask users whether a high profile brand’s commitment to specific philanthropic initiatives affects their own impression of the brand, and to what extent these efforts make them more likely to engage such a brand. These ads will run across our network, and we plan on sharing the results of the surveys with brands and their agencies.

Visit CPXample.org to read more about what brands are doing to give back to the community.

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Last month, a group of CPX executives traveled to Ecuador for a very special event: the opening of the B.U.D.S. Community Center in Guayaquil. The building of the center was a project first invested in by co-founders Mike Seiman and Carlton Hickman, and its name comes from the acronym they gave their initial business venture, B.U.D.S. Inc.  It stands for “Brothas Unda Da Skin,” and it represents Carlton and Mike’s close personal bond, despite different ethnic backgrounds.  At the time the center project became a reality, several other members of the CPX Executive Team became sponsors as well. They are COO & President, Rob Rasko, VP of Publisher Development, Mike Zacharski, VP of Sales-CPA Division, Jeff Reitzen, VP of Network Operations, David Zapletal, and Emily Seiman, VP of Creative Development.

Mike and Emily Seiman’s connection to Children International extends back 12 years ago. It was then that they began sponsoring children, and they have since sponsored more each year. It was on a trip to visit Yosue, one of their sponsored children, a few years ago, that Mike first learned about the need for a better community center in Guayaquil.

“They took me to the community center, and I could tell it was in need of much improvement. The center served nearly 6,000 children, and was not properly equipped to give them everything they needed. I  saw a real need for refurbishment and expansion, and I have really enjoyed helping Children International build a place that can truly serve the community in Guayaquil,” Mike said.

Watch below as Mike and Carlton talk about working with Children International at the center’s opening ceremony:

Last week, the Lustgarten Foundation held its annual Holiday Rock & Roll Bash to benefit the fight against pancreatic cancer. CPX executives, Mike Fleischman (EVP of Business Development), Gary Bembridge (EVP of Sales) and David Shay (EVP of Marketing) attended the event at B.B. King Blues Club in Times Square.  They were among 1,000 guests who enjoyed a rock-and-roll and blues performance by JD & The Straight Shot, led by Cablevision President and CEO James Dolan, as well as a performance by the Radio City Rockettes.

“The Lustgarten Foundation’s commitment to fighting pancreatic cancer over the last 10 years has been amazing.  The tremendous support of companies like Cablevision really help drive awareness and provide funding for accelerated research to help find a cure for this deadly disease. I worked directly under Marc Lustgarten during my 20 years at Cablevision, and was glad to bring the foundation to the attention of the CPX team. CPX is looking forward to supporting the Lustgarten Foundation in the future,”  said Mike Fleischman, CPX Interactive’s EVP of Business Development.

CPXample^TM is helping you give back this holiday season with a list of holiday gifts that benefit worthy causes. For less than $100, you can give life-saving vaccines, a bag of groceries, a bed net, or hospital gowns for 10 children. Check out CPXample.org for more gift ideas, resources and info on how to give back.

CPXample^TM is the philanthropic division of progressive online ad network, CPX Interactive, created to use the power of the Internet to support worthy causes. Over the past several years, CPX Interactive has donated millions of impressions to worthy causes through CPXample^TM. We have always believed in the adage that “with power, comes responsibility,” and although our CPXample^TM initiatives have been very successful, we wanted to do more. So, CPX is using the power of our extensive publisher network to direct millions of eyeballs to our new cause aggregation site, CPXample.org.

Our goal is to provide a “one stop shop” for people who want to make a difference. Under the slogan “Want to make the world a better place? Start here,” CPXample.org provides resources and tools to get you started. Each month, we will feature a different cause and organization on the site, with a spotlight piece focusing on their efforts.  The Alzheimer’s Association is the first feature organization, in anticipation of their major fundraising event, the Memory Walk, taking place in cities nationwide this Fall.

We hope to create a community of do-gooders on CPXample.org, and we welcome discussion through the forum and comments sections of each post. There are so many ways to give back to worthy causes, but it can be difficult to find the right path for you. So, start at CPXample.org, and make the world a better place.

Tonight, CPX Interactive Co-Founders, Mike Seiman and Carlton Hickman, will be in Los Angeles to attend a gala in honor of the First Ladies of Africa. The gala is sponsored by US Doctors For Africa, and is part of their first-ever Leadership For Health Summit, which will take place today and tomorrow.

Mike and Carlton are honored to attend the gala as guests of Mr. Ted Alemayhu, the founder and Executive Chariman of US Doctors For Africa, and someone with whom they share entrepreneurial and philanthropic interests.

Progressive online ad network, CPX Interactive, continues philanthropic efforts through support of CTO’s donation.

Westbury, NY (Vocus/PRWEB ) March 13, 2009 — Carlton Hickman, CTO and Co-Founder of progressive online ad network, CPX Interactive, donated a limited edition Dodge Charger to the Child Rescue Network. The car was used in last year’s Fireball Run, a cross country race to raise awareness for missing children. Hickman was a member of the CPX Fireball Run team, and had the 2008 Limited Edition Dodge Charger SRT-8 customized for the 3500 mile race. After working with the Child Rescue Network as part of Fireball Run, Hickman decided to continue to support their efforts.

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The week after Carlton Hickman, CTO & Co-Founder of CPX Interactive, had finished the nine day, 3500 mile journey of Fireball Run, he knew that he wanted to donate his team’s car to a good cause. Hickman participated in the race with Tony Pascal, Graphic Designer at CPX, and Sean Beymolla, CPX VP of Traffic and Optimization. Fireball Run is a cross country road race to raise awareness for missing children in partnership with the Child Rescue Network. Each team is assigned a missing child, given a full color decal to put on their car, and hundreds of flyers to hand out along the way. The team’s race car was a special edition Dodge Charger that they outfitted especially for the race.

When Hickman wanted to donate the car for auction, he decided to further support the beneficiary of Fireball Run, the Child Rescue Network (CRN). Jeff Griesemer, President & CEO of CRN, traveled to the CPX headquarters in Westbury, NY to accept Hickman’s donation. Griesemer and Hickman discussed the importance of promoting awareness about missing children, and how CPX and CRN can work together to further these efforts.

The partnership between Fireball Run and CRN began when J. Sanchez, Organizer and Founder of Fireball Run, and fellow board member for the Orlando Chamber of Commerce, spoke with Griesemer about his initial ideas for a cross country race. Initially, CRN was simply going to be a beneficiary, but Griesemer realized just how much they could utilize the cars and the teams to get information out. It was Sanchez who later connected Griesemer with Hickman before last year’s race.

In addition to Fireball Run, CRN holds safety seminars and awareness presentations for parents, as well as assisting with investigations on cases. Griesemer feels that people are generally unaware of the number of kidnappings that occur in our country on a daily basis. He shared these statistics: over 2000 children are reported missing every day in this country; there are over 500 parental abductions every day; and non-family members are abducting kids 150 times a day.

The car donated by CPX will be raffled at several events near the CRN headquarters in Orlando, FL. All proceeds will go to CRN. CPX looks forward to continuing their relationship with CRN and helping to raise awareness nationwide. Please continue to check back here for more CRN/CPX raffle updates.

Tony Pascal (CPX Graphic Designer), Sean Beymolla (CPX VP of Traffic & Optimization), Carlton Hickman (CPX CTO) and Jeff Griesemer (President & CEO, CRN)

• Fireball Run
• Child Rescue Network
• Team CPX

To see more photos of Fireball Run and car donation day, visit our new Shutterfly photo page.

Carlton Hickman, CTO and Co-Founder of online ad network, CPX Interactive, spoke to youth delegates at the NAACP conference in July 2008. Hickman addressed the topic of the conference: “Power, Justice, Freedom, Vote.”

See the video on our Tumblr page

Visit the NAACP

“With power, comes responsibility.”

CPXample™ is a catch-all philanthropic division of CPX Interactive, created to use the power of the Internet to support worthy causes, and to help them make the most of this power.

CEO and Founder, Mike Seiman, sums it up best this way, “The original company that we founded, and that became CPX Interactive, was called B.U.D.S., for ‘Brothers Unda Da Skin’, in order to reflect our shared belief in the ideals of equality and unity… and we are thrilled to be in a position to put teeth behind those ideals.”

Our Causes:

Over the past two years, CPX Interactive has been involved with several philanthropic endeavors. In October 2007, CPXample™ supported SaveDarfur.org by donating 50,000,000 impressions across its network, driving traffic to a page where visitors could send e-mail messages to world leaders, expressing their outrage toward the atrocities and genocide in The Sudan.

A couple months later, in December of 2007, CPXample™ developed a new series of animated ads and delivered them across the CPX network (50,000,000 impressions) to assist LiveEarth.org in expanding its database of concerned visitors.

In anticipation of the 2008 presidential election, CPX Interactive created and promoted an unparalleled campaign to “get out the vote.” In partnership with Russell Simmons’ Hip-Hop Summit Action Network (HSAN), CPX developed the “Vote For It! ’08” campaign. CPX worked with celebrities including LL Cool J, Snoop Dogg, George Lucas, TI and Ciara (for a full list visit www.voteforit08.org) to create a powerful video to compel America’s youth to exercise their right to vote. The video is featured on www.voteforit08.org, a website created for the project, which also provided a link to voter registration info, plus photos and event information.

On July 9, 2008, CPX and HSAN held a video launch party at Room Service in New York City. Many of the celebrities featured in the “Vote For It! ‘08” campaign were on hand to watch the video premiere and celebrate with the CPX staff.

For nine days in September and October, a team of CPX execs trekked across the country as part of the 2008 Fireball Run. The CPX Interactive team included: Carlton Hickman, CTO and Founder, Tony Pascal, Graphic Designer, and Shaun Beymolla, VP of Traffic & Optimization.  They were one of 100 teams to take part in this 3500 mile transcontinental rally to support the Child Rescue Network.

Each team was assigned a different missing child, with the mission of creating as much awareness as possible throughout their journey. Carlton, Tony, and Shaun were armed with posters, and their 2008 Special Edition “Superbee” Dodge Charger was covered with a full color decal of the missing child. According to the Child Rescue Network, twenty four children have since been rescued and reunited with their families and guardians. The rally was a success, and the CPX Interactive team came away from the Fireball Run with 3^rd place!

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