Category Archives: CPX on Social Media
Integrating Social Media Into Your Marketing Campaign
Although many marketers have realized the importance of social media in their overall strategy, not all of them are integrating social media with the rest of their campaign. Continue reading
Social Media Is Only One Piece of the Marketing Puzzle
Social media is great. It allows companies unprecedented opportunities to connect with their customers. But, there are certain things that social media can’t do, and we have to remember that it’s only one piece of the marketing puzzle. Continue reading
Using Lists to Optimize Your Company’s Twitter Experience
Twitter Lists allow the Twitter user to sort the people they are following into smaller lists so important tweets no longer get lost in the shuffle. Here are some tips for making the most of lists. Continue reading
US Marketers Continue to Integrate Social Media Presence Into Campaigns
The majority of companies continue to develop their presence on social media sites, recognizing the opportunity to reach clients and customers through these channels. Continue reading
Forrester Predicts Rise In Interactive Ad Spending and Marketing
This week, Forrester Research released their five year forecast, projecting an increase in interactive ad spending, despite a decrease in advertising budgets overall. Search and display advertising will continue to bring in the most money, but the most substantial growth … Continue reading
The Evolution of Social Networking: Will Twitter Drown in the Google Wave?
As I was browsing through the articles in the Social Media section of iMedia Connection, I came across a title that made me stop and think: “Why Twitter will soon become obsolete.” The author of this article, Jason Clark, is … Continue reading
