Tag Archives: Semcasting

Is cookie-based targeting a dinosaur in the cockpit?

As the concept of cookie-based targeting continues to lose its appeal to online marketers, the demand for new targeting capabilities is on the rise.¬†One contender that shows great promise is IP Audience Targeting, a strategy that CPX Interactive is embracing … Continue reading

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CPX Interactive Launches Cookie-Free Targeting Product

To read the original version of this press release, visit¬†BusinessWire.com.   NEW YORK–(BUSINESS WIRE)–Digital advertising company CPX Interactive today announced the first in a series of new product launches set for early 2012, CPX IP (Cookie-Free) Targeting. CPX will leverage … Continue reading

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CPX Interactive First Major Distribution Partner for IP Targeting Company

CPX Interactive has entered a relationship with predictive data solutions company, Semcasting, as a ‘first major distributor’ for the company’s new online ‘cookie-free’ targeting solution, IP Audience Zones. IP Audience Zones is a ‘breakthrough audience identification platform that maps nearly … Continue reading

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