Tag Archives: strategy is the new creative

Interactivity of Digital Ad –Time for a Perception Change?

This past week, MediaPost published an article written by our own EVP of Marketing, David Shay.  The article talks to the current ‘perception’ of digital advertising and the need to alter that view in order to reach the full potential … Continue reading

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CPX Interactive News and Events for 11/4/2011

CPX Interactive News In the news this week, the hot topic of conversation for the online advertising industry has been about Yahoo! Inc. acquiring advertising technology company, Interclick.  Yahoo! Inc. reportedly bought the ad network for $270 in an effort to … Continue reading

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CPX Interactive brings ‘Strategy is the New Creative’ to this year’s IAB Mixx 2011

CPX Interactive’s Strategy is the New Creative initiative has always been a conversation about, “The Promise of Digital” and reaching its full potential in the world of online advertising.  We recently revisited this conversation by hosting a panel discussion at the … Continue reading

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Battle of the Brands 2012

CPX Interactive recently sponsored the iMedia Brand Summit held this past Sept. 11-14, 2011  in Coronado, CA.  Ross Cohen, Director of Sales at CPX Interactive  gives us his account of the event and shares more about the theme, ‘Going Big in 2012.”    “What happens … Continue reading

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OMMA AdNets: the CliffsNotes version

OMMA AdNets: the CliffsNotes version A special thanks to our own Jamie Gutterman, Director of Sales for the contribution. On Monday, July 18 I attended the OMMA Adnets conference in Los Angeles, CA.   The one day event consisted of a … Continue reading

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Drawing Up Solutions with CPX

Drawing Up Solutions with CPX Recently, our sales team  was in need of some new direct response materials.  They joined forces with the marketing team to come up with a new strategy for a direct response campaign that was both fun and interactive.  The ideas … Continue reading

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In An Interactive World, User Experience IS the Brand

…User Experience IS the Brand Is it ‘digital marketing’ or ‘interactive marketing’? I am never sure which is better to use, so I use them interchangeably. The confusion is understandable–I guess. The world of digital marketing ushered in the completely new … Continue reading

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Bridging the (Imaginary) Chasm Between Online And Branding

Bridging the (Imaginary) Chasm… There seem to be  daily additions to the growing call for online advertising (and for display, specifically) to address the gap between how it sells/measures itself and how brands want it to be sold and measured. … Continue reading

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An Evening of ‘Strategic and Creative’ Discussion

CPX Interactive recently sponsored the event, Strategy is the New Creative: An Evening of Cocktails and Conversation, which was held this past Thursday, May 12, 2011.  The event was held to emphasize the ongoing workshop/ conversation/ forum/road show that is … Continue reading

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CPX Interactive presents: Strategy is the New Creative

SNC teaser video This is a video we like to play before the presentation/panel begins at our Strategy is the New Creative events. It is a high level introduction to the SNC concept that serves to simply set the table … Continue reading

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